Connect Salesloft and
Semrush with AI

Stop manually researching prospects and copying competitive intel between systems. Redbird AI syncs engagement data from Salesloft with keyword rankings, traffic insights, and competitor analysis from Semrush—so sales teams can personalize outreach with real-time digital presence data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Salesloft accounts with Semrush domain authority and traffic metrics

Automatically pull organic traffic estimates, domain authority scores, and keyword rankings from Semrush into Salesloft account records. Sales reps see digital presence data directly in their cadence workflow without switching tabs or manual lookups.

Trigger Salesloft cadences when competitor SEO rankings shift in Semrush

Monitor target accounts' keyword positions and backlink profiles in Semrush. When a prospect's ranking drops or a competitor gains ground, automatically add contacts to targeted Salesloft cadences highlighting your solution's market position.

Send Salesloft engagement metrics to Semrush for content performance correlation

Push email opens, replies, and meeting bookings from Salesloft cadences back to Semrush campaign tracking. Marketing teams can correlate which content topics and keywords drive the highest sales engagement and pipeline velocity.

Alert sales when high-intent accounts show paid search activity changes

Track ad spend patterns and paid keyword activity for target accounts in Semrush. When prospects increase budget or launch new campaigns, notify assigned reps in Salesloft and suggest relevant messaging angles based on their advertising strategy.

Create weekly competitive intelligence reports from Salesloft opportunity data

Aggregate which competitors appear most frequently in Salesloft opportunity notes and lost deal reasons. Cross-reference with Semrush traffic and backlink data to generate automated competitive battlecard updates for revenue teams.

Enrich outbound prospect lists with website health and content signals

Before launching Salesloft cadences, automatically check target domains in Semrush for broken pages, technical SEO issues, or recent content updates. Reps receive personalized talking points about the prospect's digital footprint to use in first touch outreach.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Salesloft and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Salesloft's engagement schemas and Semrush's marketing intelligence models—so you can connect sales execution with competitive and content data across your entire go-to-market stack.

AI that speaks sales engagement and marketing intelligence

Redbird natively maps Salesloft's cadence stages, person activities, and opportunity fields to Semrush's domain analytics, keyword positions, and traffic estimates. Our AI recognizes account hierarchies, contact roles, and engagement sequences in Salesloft while parsing organic rankings, backlink profiles, and ad spend data in Semrush. No custom field mapping or API documentation required—just describe what you want to connect and Redbird handles the schema translation.

Cadence activities
Domain metrics
Keyword rankings
Engagement scoring
10×

faster than building Salesloft-Semrush syncs with Zapier or custom scripts

No webhook configuration, API credential management, or data transformation code

Auto-generated reports

Redbird can pull from Salesloft and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesloft or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Salesloft into Semrush, or from Semrush back into Salesloft. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any event in Salesloft or Semrush—Redbird routes data, triggers workflows, and keeps both systems synchronized in real time.

Salesloft
Triggers & Actions
Trigger

Cadence completed

Fires when a person finishes all steps in a Salesloft cadence sequence.

Trigger

Email replied

Triggers when a prospect responds to a Salesloft email step.

Trigger

Opportunity stage changed

Fires when a linked opportunity moves to a new pipeline stage in Salesloft.

Action

Add person to cadence

Enrolls a contact into a specified Salesloft outreach sequence.

Action

Update account custom field

Writes data to a custom field on a Salesloft account record.

Action

Create activity note

Logs a timestamped note on a person's activity timeline in Salesloft.

Semrush
Triggers & Actions
Trigger

Keyword position changed

Fires when a tracked domain moves up or down in search rankings for a monitored keyword.

Trigger

New backlink detected

Triggers when Semrush identifies a new inbound link to a tracked domain.

Trigger

Site audit completed

Fires when Semrush finishes a scheduled technical SEO crawl of a domain.

Action

Add domain to tracking

Begins monitoring a new domain for SEO metrics and competitive analysis in Semrush.

Action

Get domain traffic estimate

Retrieves organic and paid traffic volume data for a specified URL.

Action

Export competitor keywords

Pulls a list of keywords a competitor ranks for along with position and volume data.

Salesloft
+
Semrush

Ready to connect your stack?

See how Redbird AI connects Salesloft and Semrush in minutes—no API docs, no custom code, just intelligent automation that understands your sales and marketing data.

Get started → Book a demo