Redbird automates the data-intensive workflows that CPG companies depend on — from syndicated data processing and trade analytics to supply chain monitoring and financial reporting — so every function can move faster with better information.
The modern CPG company is drowning in data — syndicated POS feeds, retailer portals, trade promotion systems, supply chain platforms, consumer panel data — and the teams responsible for turning that data into decisions are spending more time processing it than acting on it. In a category environment where velocity, distribution, and promotional effectiveness shift week to week, the companies that can close the gap between data and decision fastest win.
IRI, Nielsen, and retailer POS data arrive in formats that require significant manual processing before anyone can analyze them. Insights teams spend days wrangling data files instead of interpreting what they mean for the brand.
Measuring trade spend effectiveness, calculating promotional lift, and reconciling deductions across hundreds of promotions and dozens of retail partners requires pulling from multiple systems and applying complex logic — a process most companies still do in spreadsheets.
Commercial data lives in one system. Supply chain data in another. Financial data in a third. The teams that need a unified view — brand managers, category managers, finance — rarely have one, and building it manually consumes time that should be spent driving the business.
Automate the ingestion and processing of syndicated data, calculate market share and category performance metrics on a consistent schedule, and deliver formatted brand and commercial review reports — without manual data wrangling. Insights teams spend their time interpreting results, not preparing them.
Connect trade promotion data with sell-through results, automate promotional lift and ROI calculations, and generate retailer-ready category review packages. Sales teams get the analysis they need for buyer meetings without waiting on the insights team to build it for them.
Monitor inventory levels, vendor on-time delivery, and inbound shipment status across the supply network. Automate S&OP data assembly and generate exception reports that surface issues before they become operational disruptions.
Automate financial consolidation, trade spend reconciliation, and management reporting across brands and markets. Finance teams close faster and spend less time on data assembly and more time on the analysis that drives commercial decisions.
Unify performance data across digital and traditional channels, automate campaign reporting and attribution analysis, and generate consistent brand performance summaries across markets — without manual exports from a dozen different platforms.
Works with every tool your team uses today — and anything you add tomorrow.
Leading CPG companies including Mars and Mondelēz use Redbird to automate the data workflows that drive commercial, supply chain, and financial performance.