Redbird automates the audience analytics, content performance reporting, advertising measurement, and subscriber intelligence workflows that media companies depend on to grow audiences and maximize revenue.
The modern media company operates across more platforms, revenue streams, and audience touchpoints than ever before — digital, streaming, broadcast, social, events, and licensing all generating data simultaneously. At the same time, the industry faces sustained pressure on headcount and resources, meaning the analytics and insights work that drives editorial and commercial decisions increasingly has to be done with leaner teams. The companies that automate the data-intensive work and surface insight faster are the ones that win audience share and advertising revenue.
Digital audiences are measured differently across web, app, streaming, social, and third-party measurement services — each with different metric definitions, reporting cadences, and export formats. Getting a unified cross-platform view is a significant manual undertaking that most analytics teams repeat weekly.
By the time content analytics have been pulled, processed, and formatted, the editorial moment has often passed. In a publish cycle measured in hours, analytics that arrive days later can't drive the decisions they're meant to inform.
Measuring advertising inventory performance, revenue pacing, and sell-through requires reconciling data from ad servers, trafficking systems, CRMs, and financial systems. Subscriber metrics — acquisition, churn, LTV — require similar cross-system assembly. Both are mission-critical and both are still largely manual at most media organizations.
Automate content performance reporting across all publishing platforms — page views, video completions, engagement rates, recirculation — delivered to editorial teams daily without manual data assembly. Surface what's resonating with audiences fast enough to inform the next publishing cycle.
Connect data from web analytics, streaming platforms, panel measurement services, and first-party sources to automate audience reporting and research deliverables. Insights teams spend their time interpreting audience behavior and advising editorial and commercial stakeholders — not processing data files.
Automate advertising performance reporting — impressions, CPMs, fill rates, revenue pacing — pulling from ad servers and programmatic platforms and reconciling against financial actuals. Commercial teams have the timely visibility they need to manage inventory, optimize yield, and hit revenue targets.
Pull subscription acquisition, active subscriber, and churn data from subscription management and CRM systems, apply cohort and retention logic, and generate automated subscriber performance reports — giving product and commercial teams the current data they need to drive growth and reduce churn.
Automate financial reporting across revenue streams — advertising, subscription, licensing, events — and generate management reporting packages that give leadership a consolidated view of business performance without manual consolidation effort.
Works with every tool your team uses today — and anything you add tomorrow.
Media companies including USA Today, Disney, Warner Bros., and Audacy use Redbird to automate their analytics and reporting workflows — so editorial and commercial teams can move at the speed the industry demands.