For Marketing Teams

Know what's working.
Prove it. Do more of it.

Redbird automates campaign reporting, performance analysis, and cross-channel data synthesis — so marketers spend less time in spreadsheets and more time on strategy.

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The Challenge

Your marketing data is scattered across every tool in your stack. Making sense of all of it is a full-time job.

Marketing data scattered across siloed tools

Channel data is siloed

Your paid media lives in Google Ads. Social is in Meta. Email is in Marketo. CRM is in Salesforce. Getting a unified view requires exporting from each platform, reformatting, and stitching together manually — every week.

Reporting takes longer than it should

Weekly campaign reports, monthly performance decks, quarterly CMO presentations — each one is rebuilt from scratch. Minor methodology changes mean hours of rework.

Attribution is murky and contested

Without a systematic, repeatable approach to attribution, every marketing conversation devolves into a debate about which channel gets credit. You need defensible, consistent analysis that doesn't take months to build.

The Solution

AI that unifies your marketing data and automates the analysis

Redbird AI unifying marketing data into a single automated workflow
01

Cross-channel data integration

Pull data from every marketing platform — paid search, paid social, email, CRM, web analytics, and more — into a single automated workflow. No more manual exports.

02

Unified performance reporting

Define your key metrics and reporting structure once. Redbird pulls fresh data, applies consistent logic, and generates your performance reports on any cadence — daily, weekly, or monthly.

03

Attribution and marketing mix modeling

Build and run consistent multi-touch attribution models and Marketing Mix Models (MMM) across your full funnel and channel mix. The same methodology applied every time — comparable, defensible, and ready for budget planning conversations.

04

Competitive and share-of-voice tracking

Ingest competitive intelligence data, apply share-of-voice calculations, and deliver automated benchmarking reports to keep your team ahead of market movements.

05

Campaign analysis to action

Go beyond reporting — Redbird can trigger downstream actions based on analysis results, like flagging underperforming campaigns, alerting budget owners, or populating a planning tracker.

What teams automate with Redbird

Common marketing workflows, automated end to end

01

Weekly campaign performance report

Pull data from all active paid channels, apply budget pacing logic, compare to targets, and deliver a formatted performance summary to the team every Monday morning — automatically.

02

Cross-channel attribution model

Ingest impression, click, and conversion data from every touchpoint, apply a consistent attribution methodology, and produce a weekly or monthly credit allocation report by channel.

03

Marketing mix modeling (MMM)

Ingest historical spend, sales, and macro-level variables across all paid channels, run a marketing mix model to estimate the revenue contribution of each channel, and produce a formatted budget allocation report — ready for quarterly planning and investment decisions.

04

Monthly marketing dashboard refresh

Automatically update a unified marketing KPI dashboard — reach, engagement, pipeline generated, revenue attributed — with fresh data pulled from all connected platforms.

05

Competitor share-of-voice tracker

Aggregate data from brand monitoring tools, apply share-of-voice calculations, and deliver a weekly competitive positioning snapshot to the brand and strategy teams.

06

CMO quarterly performance deck

Combine KPI data, trend analysis, and narrative context into a formatted executive presentation — generated from your data, ready for review and final edits.

07

Email performance analysis

Pull send, open, click, and conversion data from your email platform, segment by list and campaign type, identify top and bottom performers, and surface optimization recommendations.

The Results

What marketing teams achieve with Redbird

10×
Faster reporting cycles
Campaign reporting, from data pull to finished deck
One
Source of truth
Unified cross-channel data vs. competing spreadsheets
100%
Consistent attribution
Same methodology applied every reporting cycle
Hours
Saved per analyst, per week
On manual data pulls, report building, and channel reconciliation
Better
Budget allocation
Marketing budgets optimized with MMM and attribution data, not gut feel
Works with your stack

Connects to every marketing platform your team uses

Works with every tool your team uses today — and anything you add tomorrow.

Google Ads Meta Ads Manager LinkedIn Ads Salesforce Marketing Cloud Marketo HubSpot Google Analytics 4 Adobe Analytics Snowflake PowerPoint Excel Slack + any marketing tool

Ready to turn your marketing data into a competitive advantage?

Join the marketing teams already automating their reporting and analysis with Redbird.

Get started Book a demo