Connect Adobe Analytics and
Salesloft with AI

Stop manually exporting behavioral data to score prospects or building custom scripts to sync engagement metrics. Redbird AI connects Adobe Analytics and Salesloft so revenue teams can prioritize outreach based on real product usage and website behavior, while marketing sees which touches actually drive pipeline.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Salesloft cadences with Adobe Analytics behavioral scores and engagement signals

Automatically pull product usage metrics, page view depth, and content engagement scores from Adobe Analytics into Salesloft contact records. Sales reps see which prospects are actively researching features or viewing pricing pages before they make the next call. No more blind outreach—every touch is informed by actual behavior.

Trigger Salesloft cadences when Adobe Analytics detects high-intent behavioral patterns

Launch targeted outreach sequences automatically when Adobe Analytics captures specific user journeys—like visiting pricing three times in a week, downloading multiple resources, or spending 10+ minutes on product pages. Redbird monitors behavioral segments in real-time and enrolls matching prospects into the right Salesloft cadence immediately. Strike while intent is hot.

Push Salesloft email engagement and call activity back into Adobe Analytics for attribution

Send opens, clicks, replies, and call outcomes from Salesloft into Adobe Analytics as custom events tied to contact records. Marketing and RevOps can finally measure how sales touches influence web behavior, content consumption, and conversion paths. Close the loop between outbound motion and digital engagement.

Build Adobe Analytics segments from Salesloft stage changes and opportunity progression

Automatically create and update behavioral audiences in Adobe Analytics when deals move through Salesloft stages or opportunities close. Compare how engaged versus unengaged prospects navigate your site, which content correlates with acceleration, and what digital journeys predict closed-won. Turn CRM data into actionable analytics segments.

Alert sales when Adobe Analytics detects product usage drops for accounts in active cadences

Monitor engagement trends in Adobe Analytics for accounts currently being worked in Salesloft. When Redbird detects a sudden decline in logins, feature usage, or session frequency, it flags the account in Salesloft and suggests adjusting the cadence. Proactive risk management based on actual behavior, not gut feel.

Generate weekly reports showing how Salesloft activity correlates with Adobe Analytics conversion events

Redbird analyzes both systems to show which cadences, messaging, and touch patterns drive demo requests, trial signups, and other key conversions tracked in Adobe Analytics. Reports automatically highlight top-performing sequences, optimal touch timing, and channels that move prospects from awareness to action. Data-driven playbook creation on autopilot.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Adobe Analytics event schemas, eVars, props, and segment logic—and maps them to Salesloft contact fields, cadence stages, and custom attributes without manual field mapping.

AI that speaks both behavioral analytics and sales engagement

Redbird natively reads Adobe Analytics metrics, calculated metrics, segments, and conversion funnels—then translates them into actionable context in Salesloft. It understands how to map eVars and props to contact custom fields, convert event timestamps into engagement scores, and structure segment memberships as cadence enrollment triggers. When data flows the other way, Redbird writes Salesloft email metrics and call dispositions back as custom events with proper attribution dimensions. No middleware, no custom code, no CSV exports.

eVars & props → custom fields
Segment membership → cadence triggers
Conversion events ← email engagement
Behavioral scores → contact enrichment
10×

faster than building custom Adobe Analytics API integrations to sync behavioral data with sales tools

No data engineers writing extraction scripts, no maintaining API credentials, no weekly CSV exports to update prospect scores

Auto-generated reports

Redbird can pull from Adobe Analytics and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Salesloft.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into Salesloft, or from Salesloft back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in Adobe Analytics or any sales activity in Salesloft—Redbird handles the rest.

Adobe Analytics
Triggers & Actions
Trigger

Contact enters behavioral segment

Fires when a user or account joins a specific Adobe Analytics segment based on activity thresholds or journey patterns.

Trigger

Conversion event recorded

Triggers when Adobe Analytics captures a specific success event like form submission, demo request, or trial signup.

Trigger

Engagement score threshold crossed

Activates when a calculated metric or propensity score exceeds a defined value, indicating high intent or risk.

Action

Create custom event with dimensions

Writes a new event into Adobe Analytics with specified eVars, props, and attribution metadata from Salesloft activity.

Action

Update segment membership

Adds or removes contacts from Adobe Analytics segments based on Salesloft engagement or stage changes.

Action

Send behavioral metrics to data layer

Pushes aggregated engagement stats, session counts, or content consumption data into Adobe Analytics for ongoing tracking.

Salesloft
Triggers & Actions
Trigger

Contact added to cadence

Fires when a prospect is enrolled in a specific Salesloft cadence, signaling the start of active outreach.

Trigger

Email replied or call completed

Triggers when a prospect responds to an email or a sales rep logs a completed call with disposition details.

Trigger

Opportunity stage changed

Activates when a deal progresses to a new stage in Salesloft, indicating momentum or stalled pipeline.

Action

Enroll contact in cadence

Automatically adds a prospect to a specific Salesloft sequence based on behavioral signals from Adobe Analytics.

Action

Update custom contact field

Writes behavioral scores, last visit date, or engagement metrics from Adobe Analytics into Salesloft contact records.

Action

Create task or alert for rep

Generates a Salesloft task or notification when Adobe Analytics detects important behavior like high intent or usage drop.

Adobe Analytics
+
Salesloft

Ready to connect your stack?

See how Redbird AI syncs Adobe Analytics behavioral data with Salesloft outreach in minutes. Stop guessing which prospects to prioritize—let actual usage and intent guide every cadence.

Get started → Book a demo