Connect Adobe Analytics and
ADP with AI

Redbird AI syncs behavioral analytics with workforce data automatically. Stop manually exporting employee engagement metrics, reconciling HR identifiers across systems, or building custom reports that tie digital behavior to compensation and org structure.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich employee engagement data with department, tenure, and compensation bands

Pull Adobe Analytics user profiles and enrich them with ADP department codes, hire dates, and salary bands. Surface which teams or roles show highest product adoption or self-service portal usage for targeted training.

Alert HR when high-value employees show declining digital engagement patterns

Monitor Adobe Analytics activity for employees flagged as high performers or flight risks in ADP. Trigger alerts when login frequency drops or portal engagement declines, signaling potential retention issues.

Sync authenticated user segments to ADP for workforce segmentation reporting

Export Adobe Analytics segments built on digital behavior—like benefits portal power users or learning platform advocates—into ADP custom fields. Enable HR to analyze engagement patterns by org structure, location, or tenure cohorts.

Generate executive reports linking employee app adoption to turnover and performance

Combine Adobe Analytics engagement metrics with ADP performance ratings, tenure, and attrition data. Automatically build reports showing correlation between self-service adoption and retention or productivity outcomes.

Update Adobe Analytics profiles when employees change roles or departments

Trigger Adobe Analytics user attribute updates whenever ADP records a job change, promotion, or department transfer. Keep behavioral analysis aligned with current org structure without manual data refreshes.

Archive quarterly employee digital engagement snapshots alongside payroll cycles

Export Adobe Analytics activity summaries for authenticated employees at each payroll close. Store engagement metrics—portal visits, resource downloads, app sessions—alongside ADP compensation records for compliance and historical analysis.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and ADP with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Adobe Analytics event schemas and custom eVars alongside ADP's employee records, org hierarchies, and compensation structures—so you can connect digital behavior to workforce data without middleware.

AI that maps authenticated users, eVars, and segments to employee IDs and org structures

Redbird reads Adobe Analytics visitor IDs, props, eVars, and conversion events, then matches them to ADP employee numbers, department codes, position IDs, and compensation data. The platform handles identifier reconciliation across SSO emails, employee IDs, and Analytics login tokens. It understands ADP's nested org structures and Adobe's custom event taxonomies, so your workflows stay accurate through schema changes, department reorganizations, and tracking updates.

Visitor ID to employee number matching
eVar and prop mapping to HR attributes
Segment export to custom ADP fields
Org hierarchy-aware aggregation
10×

faster than exporting Analytics data, deduplicating employee IDs, and joining to ADP exports in spreadsheets

No manual eVar lookups, employee ID reconciliation, or CSV merging across systems

Auto-generated reports

Redbird can pull from Adobe Analytics and ADP simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or ADP.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into ADP, or from ADP back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any behavioral event in Adobe Analytics or workforce change in ADP—then take action across your stack.

Adobe Analytics
Triggers & Actions
Trigger

Segment membership changes

Fire when authenticated users enter or exit behavioral segments like active portal users or feature adopters.

Trigger

Conversion event reaches threshold

Trigger when an employee completes a defined number of key actions like benefits enrollments or training completions.

Trigger

Engagement drops below baseline

Detect when an employee's session frequency or page views fall below their rolling 30-day average.

Action

Create calculated metric

Build new Adobe Analytics metrics combining eVars, events, and segments for automated reporting.

Action

Update visitor attribute

Set custom user properties or classifications based on ADP data like department, location, or tenure band.

Action

Export segment to data warehouse

Push Adobe Analytics segments with appended ADP attributes to Snowflake or BigQuery for deeper analysis.

ADP
Triggers & Actions
Trigger

New hire processed

Fire when ADP completes onboarding for a new employee and assigns an employee ID.

Trigger

Job change or promotion

Trigger when an employee's position, department, manager, or compensation band changes in ADP.

Trigger

Termination or status change

Detect when ADP marks an employee as terminated, on leave, or changes their active status.

Action

Update employee custom field

Write Adobe Analytics engagement scores or segment flags into ADP custom attributes for HR reporting.

Action

Create position report

Generate ADP reports showing headcount, tenure, or turnover enriched with digital engagement metrics.

Action

Tag employee record

Apply ADP tags or categories based on Adobe Analytics behavior patterns like high portal usage or training completions.

Adobe Analytics
+
ADP

Ready to connect your stack?

Redbird AI connects Adobe Analytics and ADP so you can stop manually reconciling employee IDs and exporting behavioral data. Get workforce insights that combine digital engagement with org structure and performance data.

Get started → Book a demo