Sync Adobe Analytics with Amazon Ads to automate attribution reporting, audience activation, and campaign optimization. Stop manually exporting conversion data, building attribution reports in spreadsheets, or guessing which Amazon campaigns drive high-value customers.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically sync behavioral segments built in Adobe Analytics to Amazon Ads as custom audiences for retargeting. Redbird identifies converters, high lifetime value users, or specific journey patterns and creates matching audiences in Amazon DSP. Keep audience lists fresh without manual exports.
Sync Amazon Ads spend, impressions, clicks, and ACOS data into Adobe Analytics as custom dimensions and metrics. Combine Amazon advertising data with on-site behavior, cross-channel journeys, and conversion attribution. Build comprehensive reports that show full-funnel impact beyond Amazon's walled garden.
Automatically create reports that combine Amazon Ads campaign metrics with downstream behavior tracked in Adobe Analytics. Show which Sponsored Products drove repeat purchases, cross-sells, or subscription conversions. Deliver reports to stakeholders without manual data stitching.
Monitor Adobe Analytics event data for traffic from Amazon Ads campaigns. Trigger alerts when campaign-driven sessions show unusual drop-offs, high bounce rates, or conversion funnel abandonment. Catch landing page issues or targeting problems before budget is wasted.
Pull complete Amazon Ads campaign history into Adobe Analytics and route to data warehouse exports for long-term storage and analysis. Maintain multi-year views of Amazon advertising performance alongside other marketing channels. Enable cohort analysis and year-over-year trend reporting.
Use Adobe Analytics segment membership or propensity scores to inform Amazon Ads bid strategies. When Analytics identifies high-intent audiences or valuable customer behaviors, Redbird adjusts campaign bids or budgets in Amazon Ads. Optimize for quality, not just conversion volume.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Amazon Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Adobe Analytics' event-based data model and Amazon Ads' campaign structure, so you can automate attribution, audience syncs, and performance reporting without custom ETL pipelines.
Redbird maps Adobe Analytics eVars, props, events, and segment definitions to Amazon Ads campaign structures, ad groups, and targeting parameters. It understands conversion attribution models, handles Adobe's processing rules, and translates behavioral segments into Amazon audience formats. Whether you're syncing visit-level data, building custom audiences from calculated metrics, or enriching Amazon campaign data with downstream Analytics events, Redbird handles the schema transformation automatically.
faster than building custom integrations between Adobe Analytics and Amazon Ads APIs
Redbird can pull from Adobe Analytics and Amazon Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Amazon Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Amazon Ads, or from Amazon Ads back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Adobe Analytics or Amazon Ads — from segment updates to campaign performance changes.
Triggers when users enter or exit behavioral segments in Adobe Analytics.
Triggers when specific custom events or purchase completions are tracked in Analytics.
Triggers when page views, bounce rates, or session metrics deviate from expected patterns.
Sends segment membership data to configured data warehouse destinations for further analysis.
Generates new calculated metrics in Adobe Analytics based on imported campaign data.
Imports campaign metadata into Adobe Analytics classifications for enhanced reporting.
Triggers when Advertising Cost of Sale crosses defined performance thresholds for campaigns or ad groups.
Triggers when daily or total campaign budgets reach specified spend levels.
Triggers when new Sponsored Products, Sponsored Brands, or DSP campaigns go live.
Adjusts keyword or product target bids based on performance data or external signals.
Uploads audience lists to Amazon DSP for retargeting or lookalike targeting campaigns.
Automatically pauses ad groups that fail to meet ROAS or conversion rate benchmarks.
Stop losing attribution data between Adobe Analytics and Amazon Ads. Redbird AI automates the sync so you can optimize campaigns with complete customer journey insights.