Redbird AI connects Amazon Ads campaigns with AppsFlyer attribution data automatically. Stop manually matching Amazon ad spend to mobile app installs, or rebuilding reports that reconcile ACOS with post-install ROAS across channels.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When AppsFlyer attributes an app install to an Amazon ad touchpoint, automatically tag the campaign and send conversion data back to Amazon Ads. This closes the loop on mobile acquisition performance, allowing Amazon DSP and Sponsored Display campaigns to optimize toward actual in-app behavior rather than click-throughs alone.
Pull LTV, Day 7 retention, and cohort revenue data from AppsFlyer for users acquired through Amazon campaigns. Automatically append these metrics to your Amazon Ads performance tables so you can see which ad groups and targeting settings drive high-quality, long-term users instead of just installs.
Stream Amazon DSP ad exposure events to AppsFlyer as custom touchpoints in the attribution chain. This gives mobile marketers visibility into how Amazon display and video ads assist app installs that may be last-click attributed to other channels, creating a complete view of cross-channel user journeys.
Automatically pull Amazon Ads spend by campaign and match it with in-app revenue tracked in AppsFlyer by acquisition source. Build daily or weekly reports that show true ROAS across both platforms, accounting for the lag between install and monetization that Amazon's native reporting can't capture.
Monitor campaigns where Amazon's advertising cost of sale looks efficient, but AppsFlyer data shows poor downstream conversion or low user quality. Trigger alerts when the gap exceeds your threshold so you can pause underperforming targeting segments before burning budget on low-LTV users.
When AppsFlyer's fraud detection identifies suspicious install patterns or click injection, automatically compile those device identifiers and push exclusion lists to Amazon DSP audience targeting. This prevents wasted ad spend on fraudulent traffic sources and keeps campaign metrics clean.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and AppsFlyer with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Amazon Ads campaign structures and AppsFlyer's attribution models, so you can map ad performance to actual user quality without custom engineering.
Redbird automatically parses Amazon Ads campaign structures—Sponsored Products, Sponsored Brands, DSP line items—and matches them to AppsFlyer media source naming conventions and attribution windows. It understands that Amazon's click ID needs to map to AppsFlyer's click_id parameter, and that ACOS calculations from Amazon need to be reconciled with in-app purchase revenue tracked in AppsFlyer. When campaign names don't match perfectly between platforms, Redbird's AI identifies the correct linkage using UTM parameters, timestamps, and device identifiers.
faster than building mobile attribution pipelines for Amazon campaigns with traditional ETL
Redbird can pull from Amazon Ads and AppsFlyer simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or AppsFlyer.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into AppsFlyer, or from AppsFlyer back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Amazon Ads campaign change or AppsFlyer attribution event, then take action across both platforms.
Fires when an Amazon Ads campaign's spend crosses a specified percentage of its daily budget.
Triggers when advertising cost of sale exceeds your efficiency threshold over a defined period.
Detects when a campaign status changes from draft or paused to active in Amazon Ads.
Automatically set an ad group or campaign status to paused when performance or budget conditions are met.
Update bid amounts for specific keywords or ASINs based on attribution data or performance rules.
Push a list of search terms to a campaign's negative keyword list to prevent wasted spend.
Fires when AppsFlyer records a new install with Amazon Ads as the attributed acquisition channel.
Triggers when a user originally acquired via Amazon Ads completes a revenue-generating event in-app.
Detects when AppsFlyer's anomaly detection identifies suspicious install activity from a specific source or campaign.
Push additional conversion milestones or attribution touchpoints into AppsFlyer's event stream for enhanced tracking.
Adjust the lookback window AppsFlyer uses to attribute installs for Amazon Ads campaigns based on performance patterns.
Build a new audience in AppsFlyer from users acquired during a specific Amazon campaign period for retargeting or analysis.
See how Redbird AI syncs Amazon Ads campaigns with AppsFlyer attribution data in minutes. Stop losing visibility into mobile user quality and ROAS across platforms.