Stop manually exporting payroll data and matching it to marketing performance. Redbird AI syncs employee costs from ADP with AppsFlyer attribution data to calculate true acquisition efficiency, campaign profitability, and team performance metrics automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull compensation and headcount data from ADP for your marketing, sales, and growth teams. Match to AppsFlyer campaign performance by time period to calculate CAC including salaries, benefits, and overhead—not just media spend.
Sync ADP department payroll totals to AppsFlyer channel performance data. Automatically generate reports showing ROAS inclusive of team costs, revealing which channels deliver profit after accounting for human capital investment.
Monitor AppsFlyer campaign performance against ADP-sourced marketing team costs in real time. Trigger notifications when channels fall below profitability thresholds that account for both media spend and allocated headcount expenses.
Track ADP headcount fluctuations in marketing and growth roles against AppsFlyer install volumes and attribution trends. Identify efficiency gains or losses as team size scales, revealing optimal team composition for acquisition goals.
Calculate blended acquisition costs by combining AppsFlyer media attribution with proportional ADP compensation data for supporting teams. Push enriched cost-per-install metrics back to AppsFlyer for accurate LTV:CAC analysis that includes human capital.
Pull AppsFlyer campaign ROAS, install volume, and revenue attribution data into ADP compensation workflows. Automate commission and bonus calculations for growth marketers based on actual attributed performance metrics from mobile campaigns.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize ADP and AppsFlyer with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands ADP's payroll structures and compensation hierarchies alongside AppsFlyer's attribution models and campaign taxonomies—no manual mapping required.
Redbird's AI natively interprets ADP's employee records, department codes, job classifications, and compensation components alongside AppsFlyer's media source taxonomy, campaign structures, conversion events, and cohort definitions. It automatically allocates labor costs to acquisition channels, maps departmental expenses to campaign timelines, and reconciles different date formats and reporting periods. The system understands how to distribute fixed headcount costs across variable marketing performance without custom ETL.
faster than exporting ADP reports and manually joining to AppsFlyer CSVs in spreadsheets
Redbird can pull from ADP and AppsFlyer simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either ADP or AppsFlyer.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from ADP into AppsFlyer, or from AppsFlyer back into ADP. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from payroll runs in ADP or attribution events in AppsFlyer—Redbird connects both directions.
Fires when a payroll cycle completes for specified departments or cost centers.
Triggers when headcount changes in tracked departments like marketing, sales, or growth.
Fires when salary, bonus, or benefits amounts are updated for tracked employees.
Pull aggregated compensation costs by department, cost center, or custom employee grouping.
Get current or historical employee counts filtered by job title, department, or classification.
Write calculated performance-based compensation back to employee records for processing.
Fires when a campaign's return on ad spend moves above or below defined performance levels.
Triggers when new app installs are attributed to specific media sources or campaigns.
Fires when AppsFlyer identifies suspicious attribution patterns or blocked installs.
Export spend, installs, revenue, and ROAS metrics for specific campaigns or channels.
Get lifetime value metrics segmented by acquisition date, channel, or campaign.
Pull detailed install attribution with media source, campaign, ad set, and creative dimensions.
See how Redbird AI connects ADP and AppsFlyer to calculate true acquisition costs, automate performance reporting, and eliminate manual data reconciliation between HR and marketing systems.