Automatically sync Amazon Ads campaign performance into Apollo to identify high-intent prospects and prioritize outreach based on product engagement. Stop manually exporting ad data or guessing which prospects are actively researching your products on Amazon.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When prospects convert through Amazon Ads campaigns, automatically update their Apollo records with the search terms, products viewed, and conversion paths. Sales teams gain instant visibility into what specific products prospects are researching and buying, enabling personalized outreach based on actual purchase intent.
Identify companies and decision-makers in Amazon Ads audience segments with strong engagement metrics (high CTR, low ACOS). Automatically create targeted Apollo lists from these high-intent segments, allowing sales teams to reach out to prospects already familiar with your brand through Amazon advertising.
Monitor Amazon Ads engagement from companies in your Apollo target account lists. When decision-makers from priority accounts click or convert on Sponsored Products campaigns, trigger instant alerts and update Apollo engagement scores to prioritize warm outreach over cold prospecting.
Push Apollo email engagement, meeting-booked status, and opportunity stage data back to Amazon Ads to create custom audience segments. Exclude prospects already in active sales conversations from ad campaigns or increase bids for companies showing sales engagement to accelerate pipeline velocity.
When Apollo sequences generate qualified meetings or opportunities from specific companies, automatically reduce or pause Amazon Ads spend targeting those same accounts. Eliminate wasted ad spend on prospects already engaged through outbound sales efforts and optimize budget allocation across channels.
Combine Amazon Ads ACOS, ROAS, and conversion metrics with Apollo account attributes like company size, industry, and sales engagement stage. Automatically generate reports showing which customer segments deliver the best advertising ROI and where to focus both ad spend and sales outreach efforts.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Apollo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands the relationship between Amazon advertising signals and sales intelligence data, connecting ad performance metrics with prospect engagement to unify your revenue operations.
Redbird maps Amazon Ads entities—campaigns, ad groups, keywords, search terms, ASINs, and attribution windows—to Apollo's account hierarchy, contact records, engagement scores, and sequence stages. The AI automatically matches Amazon customer identifiers to Apollo company domains, enriches contact records with product-level intent signals, and translates advertising attribution into sales-ready context. No manual field mapping between ad platform UTM parameters and CRM data structures.
faster than exporting Amazon Ads reports and manually cross-referencing Apollo accounts
Redbird can pull from Amazon Ads and Apollo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Apollo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Apollo, or from Apollo back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Amazon Ads or prospect activity in Apollo, then take action across both platforms.
Fires when advertising cost of sales exceeds your target efficiency threshold for specific campaigns or ad groups.
Triggers when new search terms drive conversions above benchmark CTR and conversion rate over trailing period.
Activates when daily campaign budget reaches spending limit or pacing suggests early depletion before end of day.
Adjust keyword or product targeting bids based on performance data or external signals from connected systems.
Automatically disable ad groups failing to meet ROAS, conversion rate, or impression share benchmarks over specified window.
Insert negative keyword targets to campaigns or ad groups to prevent spend on irrelevant or underperforming search terms.
Fires when new prospects are enrolled in Apollo email sequences for outbound prospecting or nurture campaigns.
Triggers when contacts engage with sequence emails by opening messages or clicking tracked links within content.
Activates when prospects schedule meetings through Apollo booking links or calendar integrations from outbound sequences.
Add new contacts to Apollo database or enrich existing records with updated company, role, and engagement attributes.
Automatically assign prospects to specific Apollo account lists based on firmographic data, engagement signals, or external events.
Modify Apollo engagement scoring for contacts based on multi-channel activity including ad interactions, website visits, and content downloads.
Start syncing Amazon Ads performance with Apollo prospect data to close the loop between advertising spend and sales pipeline. Build automations in minutes, not sprints.