Automatically sync Amazon Ads campaign data into Amplitude to measure the full funnel from impression to conversion. Stop manually exporting ad reports and stitching together product analytics with advertising performance across disconnected spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push Sponsored Products and Sponsored Brands metrics into Amplitude as custom events tied to product SKUs. Track impressions, clicks, conversions, and ACOS alongside in-app behavior to measure true advertising impact on retention and lifetime value.
Flow Amazon Ads conversion data into Amplitude user properties to segment customers by acquisition source. Identify which users discovered products through Sponsored Products versus organic search, then analyze retention and engagement differences across advertising channels.
Cross-reference Amazon Ads spend efficiency with Amplitude product engagement metrics. Automatically notify teams when advertising cost of sales increases for items showing reduced user interaction, enabling rapid campaign adjustments before budget waste compounds.
Identify users in Amplitude who exhibit purchase-ready behavior patterns—frequent product views, cart additions, or repeat category browsing. Push these behavioral segments back to Amazon Ads for targeted Sponsored Display retargeting campaigns that reach users at peak intent.
Combine Amazon Ads campaign data with Amplitude feature usage and retention cohorts in unified reports. Measure how advertising investments translate into activated users, feature adoption rates, and long-term engagement—not just initial conversions.
Monitor Amplitude events for signals that product interest is declining—reduced detail page views, lower add-to-cart rates, or negative sentiment indicators. Automatically adjust Amazon Ads campaign budgets or pause bids to prevent wasted spend on products losing traction.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Amplitude with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amazon Ads campaign structures and Amplitude's event taxonomy, so you can connect advertising performance with product analytics without custom schema mapping.
Redbird automatically maps Amazon Ads dimensions—campaign types, targeting strategies, keyword match types, and product ASINs—to Amplitude user properties and event streams. Our AI recognizes how to translate advertising attribution data into meaningful behavioral segments, connecting impression and click data with downstream engagement patterns. Query your combined data in plain English to answer questions like 'which Sponsored Products campaigns drive the highest 30-day retention' without writing SQL or building custom dashboards.
faster than exporting Amazon Ads reports and uploading to Amplitude manually
Redbird can pull from Amazon Ads and Amplitude simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Amplitude.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Amplitude, or from Amplitude back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automated workflows from any Amazon Ads campaign change or Amplitude behavioral event across your customer journey.
Trigger when ACOS, ROAS, or conversion rate exceeds defined benchmarks for any campaign or ad group.
Fire when Amazon Ads attributes a purchase to a specific keyword or product targeting campaign.
Activate when cumulative spend for a campaign or product ASIN hits predefined daily thresholds.
Automatically increase or decrease keyword bids and campaign budgets in response to conversion data.
Disable campaigns or targeting groups that fail to meet ACOS or conversion rate requirements.
Add or remove ASINs from Sponsored Display or Sponsored Products targeting based on external signals.
Trigger when users reach activation events like first purchase, feature adoption, or engagement thresholds.
Fire when a user segment's 7-day, 30-day, or 90-day retention moves above or below targets.
Activate when users exhibit signals like repeat product views, cart activity, or category browsing frequency.
Build new cohorts in Amplitude based on combined advertising attribution and product engagement criteria.
Send Amazon Ads impression, click, and conversion data as structured events in Amplitude's event stream.
Enrich Amplitude user profiles with acquisition campaign, keyword, and ad placement metadata from Amazon Ads.
Sync Amazon Ads with Amplitude to measure advertising impact on product engagement and retention. See how campaigns drive not just conversions, but long-term user value.