Connect Adobe Analytics and
Amplitude with AI

Sync behavioral data between your enterprise analytics stack and product analytics platform automatically. Stop exporting CSVs, reconciling user identities across systems, and manually rebuilding cohorts in multiple tools.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Adobe Analytics segments to Amplitude cohorts for product analysis

Automatically replicate marketing and campaign segments from Adobe Analytics as behavioral cohorts in Amplitude. Keep product teams working with the same user populations that marketing teams target, without manual CSV exports or identity mapping.

Push Amplitude experiment results back to Adobe Analytics for attribution

Send A/B test variant assignments and conversion events from Amplitude experiments into Adobe Analytics as custom dimensions. Measure how product experiments impact downstream marketing attribution and multi-channel journeys.

Enrich Adobe Analytics events with Amplitude retention cohort membership

Tag Adobe Analytics user profiles with their Amplitude-calculated retention stage, lifecycle phase, and power user status. Enable marketing teams to activate campaigns based on product engagement patterns without switching platforms.

Route Adobe Analytics campaign traffic data to Amplitude for acquisition analysis

Flow campaign source, medium, and UTM parameters from Adobe Analytics into Amplitude as user properties. Let product teams analyze feature adoption and retention by acquisition channel without rebuilding campaign tracking.

Alert product teams when Adobe Analytics detects traffic anomalies affecting tracked features

Monitor Adobe Analytics for unusual traffic patterns, conversion drops, or event volume changes and trigger Amplitude user lookups to identify affected cohorts. Automatically cross-reference web-level issues with product engagement metrics.

Archive unified cross-platform behavioral datasets for warehouse analysis

Combine Adobe Analytics session data with Amplitude event streams into a single deduplicated dataset. Automatically resolve user identity across web and product touchpoints and route to your data warehouse with consistent schemas.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and Amplitude with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Adobe Analytics' eVar and prop taxonomy alongside Amplitude's event-based schema, automatically mapping metrics, dimensions, and user properties across both platforms.

AI that reads both enterprise analytics and product analytics schemas

Redbird's AI interprets Adobe Analytics report suites, calculated metrics, segments, and classification rules while understanding Amplitude's event taxonomies, user properties, and behavioral cohorts. It automatically reconciles custom variable mappings, handles identity resolution across anonymous and authenticated users, and translates conversion events between Adobe's pathing model and Amplitude's funnel framework. No custom ETL scripts or middleware required.

Auto-map eVars to event properties
Resolve cross-platform user identity
Translate segment logic to cohort definitions
Sync calculated metrics bidirectionally
10×

faster than building custom Adobe Analytics to Amplitude data pipelines

No Analytics API wrappers, identity resolution middleware, or manual schema mapping documentation

Auto-generated reports

Redbird can pull from Adobe Analytics and Amplitude simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Amplitude.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into Amplitude, or from Amplitude back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Adobe Analytics or Amplitude and take action across your entire analytics stack.

Adobe Analytics
Triggers & Actions
Trigger

New segment created or modified

Trigger when marketing teams build or update audience segments in Adobe Analytics.

Trigger

Conversion event volume drops below threshold

Detect when tracked conversion events fall outside expected ranges in real-time.

Trigger

Campaign attribution model updates

Fire when attribution rules change or new channels are added to tracking.

Action

Create or update calculated metric

Programmatically define new metrics based on Amplitude engagement data.

Action

Add users to segment by external criteria

Populate Adobe Analytics segments with users matching Amplitude cohort definitions.

Action

Set custom eVar or prop values

Write product engagement scores and lifecycle stages as custom dimensions.

Amplitude
Triggers & Actions
Trigger

User enters or exits behavioral cohort

Trigger when users meet retention, engagement, or lifecycle criteria in Amplitude.

Trigger

Experiment reaches statistical significance

Fire when A/B tests reach confidence thresholds and variant winners are determined.

Trigger

Feature adoption crosses milestone threshold

Detect when new feature usage hits target adoption rates across user segments.

Action

Create cohort from external segment

Build Amplitude behavioral cohorts based on Adobe Analytics audience definitions.

Action

Update user properties with campaign data

Enrich Amplitude user profiles with acquisition source and attribution data.

Action

Send custom event with context properties

Track Adobe Analytics conversion events in Amplitude with full dimensional context.

Adobe Analytics
+
Amplitude

Ready to connect your stack?

Sync Adobe Analytics and Amplitude automatically. Unify enterprise web analytics with product engagement data and give every team a complete view of user behavior across platforms.

Get started → Book a demo