Connect ADP and Amplitude with AI

Redbird AI connects your HR system and product analytics platform to automatically enrich user behavior data with employee context. Stop manually exporting headcount reports or tagging product events with outdated org data—let AI keep your analytics in sync with workforce changes.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Amplitude user profiles with department, role, and tenure from ADP

Automatically append employee attributes from ADP to Amplitude user profiles so product teams can segment analytics by department, seniority, location, or hire date. Update properties in real-time as org structure changes, ensuring behavioral cohorts stay accurate.

Track internal product adoption rates across business units and job families

Combine ADP organizational hierarchy with Amplitude engagement metrics to measure which departments, locations, or roles are adopting new features. Generate adoption dashboards that break down usage by cost center, manager, or employee type without manual data joins.

Alert People Ops when low-engagement employees trigger churn risk signals

Monitor Amplitude behavioral cohorts for disengaged internal users and cross-reference with ADP tenure and performance data. Automatically flag at-risk employees to retention teams when product usage drops below thresholds, enabling proactive intervention.

Sync new hire cohorts to Amplitude for onboarding funnel analysis

Create Amplitude cohorts automatically when employees are hired in ADP, tagged by start date, role, and department. Track onboarding completion rates, time-to-first-action, and feature discovery patterns for new employees across different teams.

Remove terminated employees from Amplitude analytics and experimentation groups

Automatically archive or exclude departed employees from Amplitude user counts, active cohorts, and A/B tests when termination is processed in ADP. Keep product metrics clean and prevent skewed experiment results from inactive internal accounts.

Route internal tool usage data to ADP for license optimization and compliance

Send Amplitude activity logs back to ADP to identify employees who haven't accessed required systems, tools, or training modules. Support compliance audits, reclaim unused licenses, and trigger automated reminders for mandatory platform usage.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize ADP and Amplitude with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands ADP's employee records, org hierarchies, and position data alongside Amplitude's event schemas, user properties, and behavioral cohorts—no configuration required.

AI that reads both your HRIS and analytics warehouse

Redbird's AI natively understands ADP's worker profiles, job codes, compensation bands, and reporting structures, then intelligently maps them to Amplitude user properties, event taxonomies, and cohort definitions. It recognizes when an employee changes departments in ADP and updates corresponding user segments in Amplitude automatically. The system handles complex joins between payroll IDs, email addresses, and analytics user identifiers without manual schema mapping.

Employee-to-user ID matching
Org hierarchy mapping
Real-time property updates
Cross-system cohort sync
10×

faster than exporting ADP reports and uploading user properties to Amplitude manually

No CSV exports, SFTP uploads, or custom API scripts to maintain user attributes

Auto-generated reports

Redbird can pull from ADP and Amplitude simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either ADP or Amplitude.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from ADP into Amplitude, or from Amplitude back into ADP. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any employee change in ADP or behavioral event in Amplitude.

ADP
Triggers & Actions
Trigger

New employee hired

Fires when a worker record is created with an active status and start date in ADP.

Trigger

Employee department or role changed

Triggers when job title, department, cost center, or reporting manager is updated in ADP.

Trigger

Employee terminated or offboarded

Activates when termination date is entered or employment status changes to inactive in ADP.

Action

Update employee record fields

Write data back to custom fields, notes, or supplemental employee attributes in ADP.

Action

Create time-off request or adjustment

Submit PTO requests, time corrections, or attendance records to ADP on behalf of employees.

Action

Generate headcount or compensation report

Trigger scheduled or ad-hoc ADP reports filtered by department, location, or date range.

Amplitude
Triggers & Actions
Trigger

User enters behavioral cohort

Fires when a user qualifies for a defined Amplitude cohort based on event patterns or properties.

Trigger

Feature flag or experiment assignment

Triggers when a user is assigned to an A/B test variant or feature flag group in Amplitude Experiment.

Trigger

User engagement drops below threshold

Activates when daily or weekly active usage falls below defined levels for tracked users.

Action

Set user properties or custom attributes

Update Amplitude user profiles with new properties, tags, or demographic data from external systems.

Action

Add user to cohort or segment

Assign users to existing Amplitude cohorts for targeting, analysis, or experimentation.

Action

Track custom event with properties

Send behavioral events to Amplitude with contextual metadata and timestamps from other platforms.

ADP
+
Amplitude

Ready to connect your stack?

Start syncing ADP workforce data with Amplitude analytics in minutes. Redbird AI handles the complexity so your teams get richer insights without engineering bottlenecks.

Get started → Book a demo