Connect Amazon Ads and
Salesloft with AI

Sync Amazon Ads campaign performance directly into Salesloft account and opportunity records. Stop manually pulling ad metrics into spreadsheets to brief your sales team. Redbird AI automates the flow of advertising data into your sales engagement platform so reps have full visibility into which accounts are engaging with your Amazon presence.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Salesloft accounts with Amazon Ads engagement and conversion data

Automatically append Amazon ad engagement metrics, ACOS, and attributed sales to Salesloft account records. Give sales reps visibility into which accounts clicked ads, converted, or searched for your products on Amazon. Surface buying intent signals from Amazon directly in your sales workflows.

Trigger Salesloft cadences when Amazon Ads campaigns hit ACOS thresholds

Launch targeted sales outreach sequences when Amazon campaigns for specific products exceed target ACOS or hit conversion goals. Enable revenue teams to follow up with warm accounts already engaging with your Amazon ads. Align sales motions with advertising spend and performance.

Sync Salesloft opportunity data back to Amazon Ads for attribution modeling

Push closed-won opportunity values and sales cycle data from Salesloft into Amazon Ads reporting. Connect ad spend to revenue outcomes beyond Amazon's native attribution window. Build full-funnel ROI models that tie Amazon advertising to enterprise sales results.

Alert sales teams when target accounts search or click Amazon Sponsored Products

Send real-time notifications to Salesloft when accounts in active cadences engage with your Amazon ads. Create instant follow-up tasks for reps when high-value prospects show buying intent on Amazon. Turn Amazon ad engagement into actionable sales signals.

Generate weekly Amazon Ads performance reports segmented by Salesloft account stage

Automatically compile ad performance breakdowns grouped by Salesloft opportunity stage, territory, or account tier. Surface which customer segments respond best to Amazon advertising. Deliver formatted reports to revenue leadership showing ad spend efficiency by sales pipeline position.

Update Amazon Ads custom audiences based on Salesloft engagement scores

Automatically flag accounts with high Salesloft engagement or advanced pipeline stages for suppression or bid adjustments in Amazon campaigns. Stop wasting ad spend on accounts already in active sales conversations. Optimize Amazon Ads targeting using real-time sales engagement data.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amazon Ads and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Amazon Ads campaign structures, attribution models, and SKU-level performance alongside Salesloft's account hierarchy, cadence engagement, and opportunity stages.

AI that speaks both advertising and sales engagement

Redbird natively parses Amazon Ads campaign types, ad groups, targeting parameters, ACOS, ROAS, and attributed conversion data. It maps those metrics to Salesloft account records, custom fields, opportunity values, and engagement history. The AI handles schema differences between Amazon's product-centric ad data and Salesloft's account-based sales records, automatically enriching the right objects with relevant advertising context. No manual field mapping or CSV exports required.

Campaign performance metrics
ACOS & ROAS by account
Opportunity stage attribution
Engagement score sync
10×

faster than exporting Amazon Ads reports and manually updating Salesloft records

No CSV downloads, pivot tables, or custom Salesforce objects as intermediaries

Auto-generated reports

Redbird can pull from Amazon Ads and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Salesloft.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amazon Ads into Salesloft, or from Salesloft back into Amazon Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Amazon Ads campaign event or Salesloft engagement signal and take action across both platforms.

Amazon Ads
Triggers & Actions
Trigger

Campaign ACOS exceeds threshold

Fires when a Sponsored Products or Sponsored Brands campaign surpasses target advertising cost of sale.

Trigger

Ad generates attributed conversion

Triggers when an Amazon ad click results in a tracked product purchase or add-to-cart event.

Trigger

Daily spend reaches budget limit

Fires when campaign or ad group spend hits a predefined daily or lifetime budget threshold.

Action

Adjust bid for keyword or ASIN

Programmatically increase or decrease bids for specific keywords, products, or targeting parameters.

Action

Pause or activate campaign

Turn campaigns or ad groups on or off based on external signals or performance conditions.

Action

Update campaign budget

Modify daily or lifetime budget allocations for campaigns based on sales engagement data or pipeline changes.

Salesloft
Triggers & Actions
Trigger

Account added to cadence

Fires when a new account or contact enters a Salesloft outreach sequence or multi-touch cadence.

Trigger

Opportunity stage changes

Triggers when a linked opportunity moves to a new stage such as qualified, demo scheduled, or closed-won.

Trigger

Email or call engagement logged

Fires when a prospect opens an email, clicks a link, or completes a call tracked in Salesloft.

Action

Create or update account record

Add new accounts or append custom fields with advertising performance data and engagement metrics.

Action

Add contact to cadence

Enroll a contact into a specific outreach sequence based on Amazon Ads engagement or conversion events.

Action

Log activity or note

Automatically record Amazon ad interactions, ACOS changes, or conversion events as timeline activities in Salesloft.

Amazon Ads
+
Salesloft

Ready to connect your stack?

Stop managing Amazon Ads and Salesloft in silos. Redbird AI syncs advertising performance into your sales workflows so revenue teams can act on real buying intent.

Get started → Book a demo