Connect Amplitude and
Salesloft with AI

Sync product engagement signals directly into sales workflows. Stop manually exporting user cohorts, updating prospect lists in spreadsheets, or letting high-intent users slip through the cracks while your sales team works blind to product behavior.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Trigger cadences when users hit activation milestones in product

Automatically enroll accounts into Salesloft cadences when Amplitude detects key activation events or feature adoption thresholds. Sales reaches out at peak interest moments instead of generic timing, turning product engagement into qualified pipeline conversations.

Build behavioral segments in Amplitude and sync to Salesloft account lists

Create cohorts based on usage patterns, retention signals, or feature adoption in Amplitude and push them directly to Salesloft as dynamic prospect lists. Reps always work the freshest, highest-intent accounts without manual list management or stale data.

Enrich Salesloft prospects with product engagement scores and usage metrics

Surface Amplitude engagement data—session frequency, feature usage depth, retention cohort—directly in Salesloft prospect records. Sales and SDR teams personalize outreach with actual product behavior instead of guessing or relying on outdated firmographics.

Alert sales when high-value accounts show usage drop or churn signals

Monitor retention cohorts and engagement trends in Amplitude, then create Salesloft tasks or update cadence priority when customers exhibit at-risk behavior. Account teams intervene proactively instead of discovering churn after contracts lapse.

Sync Salesloft engagement activity into Amplitude for closed-loop attribution

Push email opens, call completions, and cadence progression from Salesloft into Amplitude as custom events. Product and growth teams analyze how sales touchpoints influence product adoption, activation rates, and conversion velocity across the funnel.

Generate weekly reports on how product engagement correlates with pipeline velocity

Combine Amplitude user behavior data with Salesloft opportunity stage progression to surface which product actions predict deal acceleration. Revenue ops gets clear attribution between feature usage and sales outcomes without building custom dashboards or running SQL.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Amplitude's event taxonomy and behavioral cohort structure alongside Salesloft's cadence logic and prospect engagement model, so your product signals actually inform sales motion.

AI that speaks both product analytics and sales engagement

Redbird reads Amplitude event schemas, user properties, and cohort definitions, then maps them intelligently to Salesloft account fields, custom tags, and cadence enrollment rules. The platform handles ID resolution between anonymous product users and known sales prospects, manages cadence priority based on engagement scores, and keeps behavioral segments fresh as Amplitude data updates. No manual field mapping or transformation scripts required.

Event-to-cadence logic
Cohort-to-list sync
Cross-system ID resolution
Bi-directional enrichment
10×

faster than building custom Amplitude exports and Salesloft CSV imports

No data engineering backlog, no scheduled batch jobs breaking when schemas change

Auto-generated reports

Redbird can pull from Amplitude and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Salesloft.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Salesloft, or from Salesloft back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from product behavior events in Amplitude or sales engagement activity in Salesloft—Redbird handles the context in between.

Amplitude
Triggers & Actions
Trigger

User enters retention cohort

Fires when a user qualifies for a specific retention segment based on behavioral criteria.

Trigger

Feature adoption threshold reached

Triggers when an account crosses a usage milestone or adopts a tracked feature.

Trigger

Engagement score changes

Activates when a user's calculated engagement score increases or decreases beyond a set threshold.

Action

Create behavioral cohort

Build or update a user segment based on event patterns and property filters.

Action

Track custom event

Send a new event into Amplitude with properties from external sales or engagement data.

Action

Update user properties

Enrich Amplitude user profiles with attributes from sales systems or engagement platforms.

Salesloft
Triggers & Actions
Trigger

Prospect added to cadence

Fires when a contact or account is enrolled into a specific outreach sequence.

Trigger

Email replied or call completed

Triggers when a prospect responds to outreach or completes a logged call activity.

Trigger

Cadence step completed

Activates when a prospect finishes a touch in their sequence, successful or skipped.

Action

Enroll account in cadence

Add a contact or account to a sales sequence with specified priority and assignment.

Action

Update prospect custom fields

Write engagement scores, product usage metrics, or behavioral tags to Salesloft person records.

Action

Create task for account owner

Generate a follow-up task assigned to the rep managing a specific account or opportunity.

Amplitude
+
Salesloft

Ready to connect your stack?

Stop losing pipeline to invisible product signals. Connect Amplitude and Salesloft with Redbird so your sales team reaches out when users are actually engaged, not just when cadences say so.

Get started → Book a demo