Sync ADP workforce data with Semrush marketing analytics to automate cost-per-employee reporting, align marketing performance with hiring goals, and stop manually pulling payroll data for budget reconciliation. Redbird AI bridges HR systems and marketing platforms so finance and marketing teams work from the same data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When ADP records new hires or terminations in specific departments, automatically update Semrush campaign tracking notes and custom metrics to reflect current team size. Marketing teams can analyze cost-per-hire acquisition campaigns against actual headcount without manual spreadsheet updates.
Automatically pull Semrush ad spend, organic traffic value, and campaign performance alongside ADP department payroll totals to create unified marketing efficiency reports. Finance teams get complete cost analysis without exporting CSVs from both systems.
Monitor Semrush campaign costs against ADP headcount data by department or location, triggering alerts when marketing spend ratios deviate from targets. Enables proactive budget management tied to actual workforce costs.
Write back Semrush keyword rankings, organic traffic, and content performance data to corresponding ADP department or cost center records. HR and finance teams can correlate marketing outcomes with team investments during planning cycles.
Combine Semrush campaign attribution data with ADP fully-loaded compensation costs (salary, benefits, taxes) for marketing team members to calculate true campaign ROI. Eliminates manual payroll data requests and spreadsheet reconciliation each quarter.
When ADP processes a new marketing team member, automatically create or update Semrush project assignments and add employee identifiers to campaign tracking. Ensures accurate attribution from day one without manual setup.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize ADP and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands ADP's payroll, benefits, and organizational structures alongside Semrush's campaign hierarchies, keyword tracking, and cost metrics — no custom mapping required.
Redbird automatically maps ADP employee records, department codes, cost centers, and compensation data to Semrush projects, campaigns, domains, and spend metrics. Our AI understands payroll run dates, benefit costs, PTO accruals, keyword position changes, campaign budget pacing, and traffic attribution without pre-built connectors. You describe what you need in plain language — Redbird handles the schema differences, date formats, and hierarchical structures between HR and marketing analytics systems.
faster than exporting ADP payroll data and manually matching it to Semrush campaign reports in spreadsheets
Redbird can pull from ADP and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either ADP or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from ADP into Semrush, or from Semrush back into ADP. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any payroll event in ADP or any campaign change in Semrush — Redbird handles the rest.
Triggers when ADP processes a new hire in any department or location.
Fires when ADP finalizes a payroll cycle with updated compensation totals.
Detects when team size increases or decreases in specific cost centers or departments.
Pull salary, benefits, taxes, and fully-loaded costs for specific employees or departments.
Fetch current employee counts by department, location, or custom organizational hierarchy.
Generate aggregated payroll totals grouped by ADP cost centers or business units.
Fires when a Semrush tracked campaign reaches a specified spend level.
Detects when tracked keywords fall below target positions in search results.
Triggers when Semrush compiles new organic or paid traffic data for a domain or project.
Pull ad spend, CPC, impressions, and cost metrics for specific campaigns or projects.
Fetch estimated traffic value, keyword rankings, and visibility metrics for domains or URLs.
Write metadata, tracking identifiers, or custom notes to Semrush campaigns or projects.
Stop manually reconciling ADP payroll exports with Semrush marketing reports. Connect your HR and marketing data with Redbird AI and automate the analysis your finance team actually needs.