Redbird AI syncs retail measurement data from NielsenIQ with your Semrush digital marketing analytics automatically. Stop manually exporting sales metrics, market share data, and category performance to correlate with SEO rankings and competitor insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append NielsenIQ sales performance and market share data to your Semrush keyword rankings. See which search terms correlate with actual retail velocity and distribution metrics. Build content strategies grounded in real shelf performance.
Create weekly dashboards that merge category share from NielsenIQ with organic search visibility from Semrush. Identify gaps where high search volume doesn't translate to retail performance. Surface opportunities where strong shelf presence lacks digital awareness.
Monitor discrepancies between retail sales trends and search interest in real time. Get notified when a product category gains shelf velocity but search demand lags, or vice versa. Trigger paid search or content campaigns based on actual purchase behavior.
Pull competitor website traffic, keyword rankings, and backlink profiles from Semrush into your NielsenIQ retail measurement framework. Compare digital share of voice against physical market share. Build integrated competitive intelligence that spans online and offline channels.
Combine NielsenIQ promotional lift metrics with Semrush ad spend and impression data automatically. Measure which digital campaigns drove actual in-store purchases. Calculate true ROAS by connecting paid search activity to retail scan data.
Stream real-time distribution and early velocity data from NielsenIQ when new SKUs hit shelves. Automatically adjust Semrush content plans and keyword targeting based on which products gain traction fastest. Prioritize SEO efforts around products with proven retail momentum.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize NielsenIQ and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both NielsenIQ's retail measurement schemas and Semrush's marketing analytics data structures, so you can connect in-store performance with digital visibility without custom engineering.
Redbird automatically maps NielsenIQ product hierarchies, UPCs, category definitions, and time-series sales data to Semrush's keyword groups, domain analytics, and traffic metrics. Our AI recognizes brand names across both systems, normalizes date ranges and geographic markets, and handles NielsenIQ's weekly measurement cycles alongside Semrush's daily tracking. No manual field mapping or transformation logic required.
faster than exporting NielsenIQ CSVs and manually cross-referencing with Semrush reports
Redbird can pull from NielsenIQ and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either NielsenIQ or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from NielsenIQ into Semrush, or from Semrush back into NielsenIQ. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any retail measurement event in NielsenIQ or marketing activity in Semrush.
Fires when NielsenIQ publishes updated retail sales, market share, or velocity data for tracked categories.
Triggers when a brand or product's category share moves above or below a defined percentage.
Activates when all commodity volume (ACV) or total distribution points change for specified products.
Retrieve sales velocity, pricing, and promotional data for specific items or product groups.
Pull aggregated market share, growth rates, and shopper behavior metrics for analysis.
Create formatted reports combining sales data, competitive benchmarks, and distribution insights.
Fires when tracked keywords move up or down in organic search positions beyond a set threshold.
Triggers when Semrush detects new backlinks, lost links, or authority changes for monitored domains.
Activates when ad spend, CPC, or impression volume deviates from expected patterns.
Retrieve search volume, competition metrics, and SERP feature data for specified keyword sets.
Extract organic and paid traffic estimates, traffic sources, and audience demographics for domains.
Generate summaries of top-performing URLs, backlink acquisition, and content gap analysis.
Join teams that connect NielsenIQ retail measurement with Semrush marketing analytics to build strategies grounded in both shelf performance and search visibility. Set up your first workflow in minutes.