Sync Amazon Ads campaign performance with NielsenIQ retail measurement data automatically. Stop manually combining ad spend reports with market share analysis, and eliminate spreadsheet reconciliation between your advertising results and actual retail performance across channels.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append retail sales performance, category market share, and product velocity metrics from NielsenIQ to your Amazon Ads campaign reports. Surface whether increased ad spend is driving total category growth or just shifting sales from other retailers.
Monitor Amazon advertising efficiency against broader retail performance indicators. Get notified when your ACOS increases but NielsenIQ shows strong category growth, or when ad performance looks strong but retail velocity is declining across channels.
Build comprehensive reports that show Amazon advertising results alongside total retail sales, market share movement, and competitive positioning. Connect campaign-level spend and attributed sales with syndicated retail measurement data in a single view.
Feed Amazon advertising metrics—impressions, clicks, spend, attributed sales, and ACOS by ASIN—into your NielsenIQ-based planning and analytics processes. Connect paid media performance with retail measurement for complete product performance visibility.
Automatically pull Amazon Ads campaign data for analysis when NielsenIQ shows major shifts in product distribution, velocity, or competitive dynamics. Evaluate whether advertising strategy needs adjustment based on broader retail marketplace changes.
Create historical records that pair Amazon ad performance with NielsenIQ consumer purchase behavior, pricing indices, and promotional activity. Build a longitudinal dataset showing how paid media correlates with retail measurement across time periods.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Amazon Ads campaign structures and NielsenIQ retail measurement taxonomies, mapping ASINs to UPCs, campaign data to product hierarchies, and advertising metrics to syndicated sales data.
Redbird's AI natively understands Amazon Ads schemas—campaign types, ad groups, targeting methods, attributed sales, and ACOS calculations—alongside NielsenIQ data structures including category hierarchies, retail outlets, velocity metrics, and market share calculations. It automatically maps product identifiers across systems, aligns time periods between advertising and syndicated data, and reconciles attribution methodologies. The platform handles unit-of-measure conversions, geography mappings, and the nuances of comparing direct-response advertising with retail measurement panel data.
faster than exporting Amazon ad reports and manually matching to NielsenIQ datasets
Redbird can pull from Amazon Ads and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or NielsenIQ.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into NielsenIQ, or from NielsenIQ back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any campaign event in Amazon Ads or any retail measurement update in NielsenIQ, then automate what happens next.
Trigger when ACOS, ROAS, spend, or attributed sales crosses defined thresholds for any campaign or ad group.
Detect when Sponsored Products, Sponsored Brands, or Sponsored Display campaigns are launched, paused, or modified.
Trigger workflows when Amazon Ads updates daily performance metrics for campaigns, keywords, or ASINs.
Pull attributed sales, spend, impressions, clicks, and conversion metrics for specific products or time periods.
Extract current bids, budget allocation, and spend pacing information across campaigns and ad groups.
Get performance data segmented by keyword targeting, product targeting, or placement type across campaigns.
Trigger when NielsenIQ refreshes syndicated retail sales, velocity, or distribution data for tracked categories.
Detect when product or brand market share changes significantly within category or retailer segments.
Trigger workflows when product velocity, ACV distribution, or TDP metrics show meaningful movement period-over-period.
Retrieve retail sales volume, dollar share, and unit share data for specific categories, brands, or UPCs.
Extract product velocity, all-commodity volume distribution, and total distribution points for specified products.
Access household purchase behavior, price indices, and promotional lift metrics from NielsenIQ panel data.
Stop manually reconciling Amazon advertising performance with retail measurement data. Connect Amazon Ads and NielsenIQ with Redbird AI and automate the analysis that connects paid media to total market performance.