Connect Amazon Seller Central and
NielsenIQ with AI

Redbird AI syncs your Amazon sales data with NielsenIQ market intelligence automatically. Stop manually exporting Amazon reports and reconciling them against retail measurement data. Get unified visibility into your ecommerce performance versus total market share in real time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Amazon sales data with NielsenIQ category benchmarks and market share

Automatically match your Amazon Seller Central product sales to NielsenIQ category data. Pull in market share, velocity trends, and competitive positioning for each ASIN. Build unified dashboards that show Amazon performance in the context of total retail sales.

Send Amazon velocity metrics to NielsenIQ for omnichannel retail performance tracking

Push daily Amazon sales velocity, inventory turns, and pricing data into NielsenIQ datasets. Combine Amazon marketplace performance with brick-and-mortar retail measurement. Create complete sell-through analysis across all channels.

Alert brand teams when Amazon share of category diverges from NielsenIQ total market

Monitor Amazon category penetration against NielsenIQ total retail sales data. Trigger alerts when your Amazon share moves outside expected ranges relative to overall market performance. Identify distribution gaps or online-specific trends immediately.

Generate weekly reports comparing Amazon pricing to NielsenIQ retail price tracking

Automatically compile Amazon Seller Central pricing alongside NielsenIQ retail price data. Spot pricing gaps between online and offline channels. Build competitive pricing reports that show where Amazon sits versus total market averages.

Sync NielsenIQ promotional effectiveness data to optimize Amazon advertising spend

Pull NielsenIQ promotional lift and ROI metrics into Amazon campaign planning. Use retail measurement insights to inform Amazon PPC strategy and promotional timing. Align Amazon advertising with proven promotional windows from broader market data.

Archive Amazon performance data alongside NielsenIQ snapshots for trend analysis

Store Amazon sales, inventory, and conversion metrics with corresponding NielsenIQ market share data. Build historical datasets that track how Amazon performance correlates with total market movements. Enable long-term trend analysis across channels.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amazon Seller Central and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Amazon Seller Central's sales, inventory, and performance schemas alongside NielsenIQ's retail measurement hierarchies, so you can unify ecommerce and market intelligence data without custom ETL.

AI that speaks Amazon metrics and NielsenIQ measurement standards

Redbird natively maps Amazon Seller Central ASINs, product categories, and sales hierarchies to NielsenIQ product codes, category structures, and retail measurement taxonomies. The platform recognizes Amazon's order-level data, advertising metrics, and inventory fields, then intelligently matches them to NielsenIQ's syndicated sales data, market share calculations, and distribution metrics. Whether you're reconciling product classifications or aligning time periods between daily Amazon data and weekly NielsenIQ scans, Redbird handles the schema translation automatically.

ASIN to NielsenIQ product mapping
Amazon categories to retail hierarchies
Sales velocity normalization
Multi-period data alignment
10×

faster market share analysis versus manual Amazon-to-NielsenIQ reconciliation

No CSV exports, no pivot table gymnastics, no manual product matching between systems

Auto-generated reports

Redbird can pull from Amazon Seller Central and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or NielsenIQ.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amazon Seller Central into NielsenIQ, or from NielsenIQ back into Amazon Seller Central. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Amazon Seller Central or NielsenIQ, then update records, enrich data, or trigger workflows across your entire stack.

Amazon Seller Central
Triggers & Actions
Trigger

Daily sales report generated

Fires when Amazon Seller Central generates daily business reports with order and revenue data.

Trigger

Inventory level drops below threshold

Triggers when product inventory reaches defined low-stock levels in Amazon warehouse.

Trigger

Product review posted or rating changes

Fires when new customer reviews are published or average star rating updates.

Action

Update product pricing

Adjust product price for specific ASIN based on competitive or market intelligence data.

Action

Modify inventory quantity

Update available inventory levels for products in Amazon fulfillment centers.

Action

Create or update product listing

Add new ASIN listings or modify existing product titles, descriptions, and attributes.

NielsenIQ
Triggers & Actions
Trigger

Weekly syndicated data refresh

Fires when NielsenIQ publishes new weekly retail sales measurement data for subscribed categories.

Trigger

Market share threshold crossed

Triggers when brand or product market share moves above or below defined benchmarks.

Trigger

New consumer panel data available

Fires when updated household purchase behavior and demographic data is released.

Action

Query product performance metrics

Retrieve sales velocity, distribution, and market share data for specific products or categories.

Action

Export custom category analysis

Generate tailored reports filtering NielsenIQ data by geography, channel, or time period.

Action

Pull competitive benchmarking data

Extract market share, pricing, and promotional metrics for competitive products or brands.

Amazon Seller Central
+
NielsenIQ

Ready to connect your stack?

Stop manually reconciling Amazon sales against NielsenIQ market data. Redbird AI unifies your ecommerce performance and retail intelligence so you can focus on strategy, not spreadsheets.

Get started → Book a demo