Redbird AI syncs Adobe Analytics behavioral data with Amazon Seller Central sales performance automatically. Stop manually exporting CSVs to analyze how your traffic converts on Amazon. Close the attribution loop from campaign to checkout.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Match Adobe Analytics UTM parameters and campaign IDs to Amazon orders by customer identifier or timestamp. Calculate true ROAS by connecting ad spend to marketplace revenue. Surface which campaigns drive Amazon conversions, not just clicks.
Send order confirmations, fulfillment status, and return events from Amazon back to Adobe Analytics as custom conversion events. Build complete customer journey reports that include Amazon checkout behavior. Measure lifetime value and repeat purchase rates in your analytics workspace.
Monitor session spikes from Adobe Analytics against Amazon Seller Central conversion rates in real-time. Trigger alerts when traffic increases but orders stay flat, indicating listing issues or inventory problems. Route notifications to the right team with context from both systems.
Pull sales velocity, inventory levels, and review scores from Amazon Seller Central into Adobe Analytics as product dimensions. Segment traffic reports by Amazon performance metrics. Identify which products drive sessions but underperform on conversion.
Join Adobe Analytics referrer data with Amazon Seller Central sales by product and time period. Generate executive dashboards showing which channels drive the most profitable Amazon sales. Eliminate manual pivot tables and VLOOKUP formulas across exports.
Export high-value customer segments from Adobe Analytics and pass attributes to Amazon Seller Central for advertising activation. Retarget cart abandoners identified in Adobe with Amazon Sponsored Products. Close the loop between behavioral analysis and marketplace advertising.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Amazon Seller Central with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics event schemas and Amazon Seller Central sales hierarchies, so you can connect behavioral data to marketplace performance without custom development.
Redbird parses Adobe Analytics custom variables, traffic sources, and conversion events alongside Amazon Seller Central ASIN-level sales, fulfillment channels, and advertising data. The AI maps customer identifiers across systems, joins sessions to orders by timestamp proximity, and normalizes product SKUs between your catalog and Amazon's taxonomy. No need to build lookup tables or write transformation scripts for every new campaign parameter.
faster than exporting Adobe data warehouses and matching to Amazon reports in spreadsheets
Redbird can pull from Adobe Analytics and Amazon Seller Central simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Amazon Seller Central.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Amazon Seller Central, or from Amazon Seller Central back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Adobe Analytics or Amazon Seller Central—campaign launches, order spikes, inventory changes, or custom conversion milestones.
Trigger when a custom success event completes for a defined eVar product ID in Adobe Analytics.
Activate when sessions from a specific referrer or campaign exceed a defined hourly or daily count.
Fire when a saved segment in Adobe Analytics grows or shrinks beyond a set percentage or absolute value.
Send Amazon order details back to Adobe Analytics as a custom conversion event tied to the original session.
Write Amazon sales rank, review score, or inventory status into a custom variable for segmentation and reporting.
Push a behavioral audience from Adobe Analytics to a data feed consumable by Amazon DSP or Seller Central campaigns.
Trigger when a new order comes through Amazon Seller Central for a defined product or product category.
Activate when stock quantity for a SKU drops below a set number in Amazon Seller Central fulfillment data.
Fire when a customer starts a return process or receives a refund for an Amazon order.
Adjust listing price or available stock in Amazon Seller Central based on behavioral signals from Adobe Analytics.
Append custom order attributes in Seller Central with UTM parameters or campaign IDs from Adobe Analytics sessions.
Generate a scheduled report in Seller Central that includes Adobe Analytics traffic metrics alongside Amazon order data.
Stop losing attribution visibility between your site analytics and Amazon sales. Redbird connects Adobe Analytics and Amazon Seller Central so you can measure what actually drives marketplace revenue.