Stop manually exporting Amazon sales data and trying to match it with user behavior in spreadsheets. Redbird automatically syncs product performance, order events, and inventory metrics from Seller Central into Amplitude, so growth and product teams can analyze the full customer journey from browse to purchase.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture order placed, shipped, and delivered events from Seller Central and send them to Amplitude as user actions. Enrich events with product details, pricing, and fulfillment method so product teams can analyze conversion funnels end-to-end. Track how feature changes impact actual purchase behavior without manual data joins.
When you update product titles, images, pricing, or inventory levels in Seller Central, Redbird captures those changes and updates corresponding product properties in Amplitude. Growth teams can correlate listing optimizations with engagement metrics and understand which changes drive better conversion rates.
Track returns, refunds, and customer feedback from Amazon orders as behavioral events in Amplitude. Identify which product cohorts have higher return rates and correlate with feature usage patterns. Build retention models that account for post-purchase satisfaction and repeat buyer behavior.
Pull seller performance metrics like order defect rate, late shipment rate, and customer service dissatisfaction into Amplitude as user properties. Segment customers by their experience quality and measure how operational issues impact lifetime value and retention curves.
Monitor conversion rates for key user segments defined in Amplitude and trigger alerts when their Amazon purchase frequency drops. Automatically flag cohorts that browsed but didn't convert, enabling timely interventions through remarketing or product adjustments.
When users are assigned to A/B test variants in Amplitude, push those assignments to custom audience segments for Amazon Sponsored Products campaigns. Measure how different product experiences and features impact advertising efficiency and downstream purchase behavior on the marketplace.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Seller Central and Amplitude with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Amazon Seller Central's marketplace data model and Amplitude's event schema, so you can build behavioral analytics on top of your e-commerce performance without custom ETL pipelines.
Redbird maps Amazon's order structures, inventory snapshots, and seller metrics to Amplitude's event and user property formats automatically. Our AI handles SKU-level details, fulfillment methods, advertising attribution, and customer feedback, transforming marketplace operations into clean behavioral data. You don't need to write transformation logic for order line items, returns processing, or account health scores—Redbird structures everything for cohort analysis, funnel tracking, and retention modeling in Amplitude.
faster than building custom pipelines to connect Amazon marketplace data with product analytics
Redbird can pull from Amazon Seller Central and Amplitude simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or Amplitude.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Seller Central into Amplitude, or from Amplitude back into Amazon Seller Central. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Amazon Seller Central or Amplitude and take action across both platforms.
Fires when a customer completes a purchase on Amazon for your products.
Triggers when stock for a SKU drops below or rises above specified quantities.
Fires when a customer leaves a review or rating on one of your listings.
Automatically adjust pricing for SKUs based on performance or competition data.
Update available inventory levels for products across fulfillment channels.
Launch Sponsored Products or Sponsored Brands campaigns with targeting rules.
Fires when a tracked user completes a designated conversion action in your product.
Triggers when users enter or exit behavioral cohorts based on your criteria.
Fires when a user is enrolled in an A/B test and assigned to a specific variant.
Send custom behavioral events to Amplitude with properties and user context.
Modify user-level attributes like account type, subscription status, or preferences.
Define and save new user segments based on event patterns and property filters.
See how Redbird syncs Amazon Seller Central and Amplitude to give product and growth teams a complete view of customer behavior from marketplace browsing through purchase and retention.