Sync digital behavior insights from Adobe Analytics with retail measurement data from NielsenIQ automatically. Stop manually exporting web analytics, joining datasets in spreadsheets, and reconciling online engagement with offline sales performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append household-level purchase history and product velocity metrics from NielsenIQ to Adobe Analytics audience segments. Surface which digital visitors are heavy category buyers, identify basket composition patterns, and build richer customer profiles that combine online behavior with offline retail intelligence.
Send conversion events, attribution data, and channel engagement metrics from Adobe Analytics to NielsenIQ for unified performance analysis. Connect digital campaign impressions and site visits to downstream retail sales lift, distribution changes, and in-store velocity shifts across tracked retailers.
Monitor for divergence between Adobe Analytics engagement metrics and NielsenIQ retail velocity data. Trigger notifications when web traffic, product page views, or campaign conversions increase but corresponding retail sales remain flat—surfacing potential distribution issues, pricing problems, or competitive pressure.
Build recurring reports that merge digital marketing performance from Adobe Analytics with retail sales outcomes from NielsenIQ. Show how paid search, display, and social campaigns influence not just site conversions but actual market share gains, category penetration, and shelf velocity across retail channels.
Pull pricing elasticity, promotional lift, and deal performance metrics from NielsenIQ into Adobe Analytics custom dimensions. Enable journey analysis that accounts for in-store promotion timing, helping optimize digital touchpoints around high-velocity retail windows and promotional periods.
Automatically capture and store merged datasets pairing Adobe Analytics digital engagement with NielsenIQ sales, distribution, and share metrics. Build historical data warehouses that enable long-term analysis of how digital presence impacts retail performance across product launches, seasonal patterns, and competitive landscapes.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Adobe Analytics event schemas and NielsenIQ retail measurement structures, automatically mapping digital behavior to sales intelligence without custom field work.
Redbird's AI natively understands Adobe Analytics eVars, props, custom events, and segment definitions alongside NielsenIQ product hierarchies, retail outlet taxonomies, TDP metrics, and consumer panel structures. It automatically aligns product SKUs across systems, maps digital visitor segments to household purchase panels, and reconciles date granularities between real-time digital events and syndicated retail reporting periods. No need to manually configure UPC matching logic or build custom joins between online engagement and offline sales.
faster than exporting Adobe data, matching product codes, and manually joining NielsenIQ sales files
Redbird can pull from Adobe Analytics and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or NielsenIQ.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into NielsenIQ, or from NielsenIQ back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Adobe Analytics or any data update in NielsenIQ—Redbird handles the rest.
Fires when a custom conversion event completes in Adobe Analytics, such as product purchase, lead submission, or app install.
Triggers when a visitor enters or exits a defined Adobe Analytics segment based on behavior, attributes, or engagement thresholds.
Activates when Adobe Analytics assigns or revises conversion attribution to a marketing channel, campaign, or touchpoint.
Write new eVar or prop values into Adobe Analytics to enrich visitor profiles with external retail or market context.
Modify Adobe Analytics segment rules programmatically based on external data conditions like retail sales thresholds or market share changes.
Extract specific Adobe Analytics event records matching defined criteria for downstream analysis or archival.
Fires when NielsenIQ updates syndicated sales data for tracked products, categories, or retail outlets on scheduled reporting cycles.
Triggers when a product's category share in NielsenIQ data rises above or falls below a defined percentage threshold.
Activates when TDP, ACV, or other distribution measurements in NielsenIQ shift beyond specified ranges for monitored SKUs.
Retrieve household purchase behavior, basket composition, or shopping trip details from NielsenIQ panels for specific products or segments.
Extract pricing, deal frequency, and promotional lift data from NielsenIQ for defined time periods and retail channels.
Fetch category-level sales, share, and velocity metrics for competitive SKUs tracked in NielsenIQ retail measurement.
See how Redbird AI connects Adobe Analytics and NielsenIQ to unify digital engagement with retail performance—automating the workflows your team runs manually today.