Sync SEO performance data directly into your CRM and enrich marketing campaigns with competitive intelligence. Stop manually exporting keyword rankings, traffic reports, and backlink data between systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append competitive intelligence to every company in your CRM. When deals enter specific stages, Redbird pulls domain metrics, estimated traffic, and top-ranking keywords from Semrush and writes them to custom HubSpot properties. Sales and marketing see the full SEO picture without leaving the CRM.
Turn link-building research into outreach contacts. When Semrush identifies new referring domains or competitor backlinks, Redbird extracts contact details and creates records in HubSpot with context about the linking opportunity. Your outreach team starts with warm leads already segmented by SEO value.
Automatically add new content to your SEO monitoring. When blog posts are published in HubSpot, Redbird extracts target keywords from post metadata and adds them to relevant Semrush position tracking projects. Monitor rankings for every piece of content without manual campaign updates.
Surface SEO risks as sales intelligence. Redbird monitors Semrush position tracking for domains matching companies in your HubSpot pipeline. When significant ranking drops occur, tasks are created for account owners with details on affected keywords and traffic impact. Turn competitive weakness into conversation starters.
Connect organic visibility to pipeline impact. Redbird joins HubSpot attribution data with Semrush keyword performance to show which rankings drive actual conversions and revenue. Weekly reports aggregate position changes, traffic estimates, and closed deals by content cluster.
Let lead behavior inform your SEO strategy. When specific HubSpot campaigns hit conversion thresholds or forms capture new search intent, Redbird updates Semrush keyword tracking lists to prioritize what's actually driving leads. Your position tracking evolves with your audience.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize HubSpot and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both HubSpot's contact and deal properties and Semrush's domain analytics, position tracking, and backlink schemas — no mapping required.
Redbird's AI natively understands HubSpot objects like contacts, companies, deals, and custom properties alongside Semrush metrics including position tracking, domain overview, backlink profiles, and keyword difficulty scores. Ask in plain language to join organic traffic estimates with deal stages, append competitor backlink counts to company records, or trigger workflows when ranking thresholds are crossed. The AI handles schema differences, date formats, and metric normalization automatically.
faster than exporting Semrush CSVs and manually importing to HubSpot properties
Redbird can pull from HubSpot and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from HubSpot into Semrush, or from Semrush back into HubSpot. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in HubSpot or Semrush — new deals, ranking changes, backlink discoveries, or form submissions.
When a deal moves to a new pipeline stage, like 'Qualified' or 'Negotiation'.
When a new company is added to HubSpot or specific properties are modified.
When a prospect submits a specific HubSpot form with targeting or content keywords.
Write custom property values like SEO metrics, traffic estimates, or competitor scores.
Add new contacts with properties pre-filled from Semrush backlink or competitor data.
Assign follow-up tasks to deal or account owners with SEO intelligence context.
When tracked keywords gain or drop positions beyond a specified threshold.
When Semrush discovers a new referring domain pointing to your site or a competitor.
When site health scores or critical SEO errors cross alert thresholds in Semrush audits.
Append new keywords to existing position tracking projects with tags and location settings.
Modify tracking campaign metadata with performance context from HubSpot campaigns.
Generate scheduled reports for specific domains with traffic, keyword, and backlink summaries.
Sync HubSpot and Semrush in minutes. Stop manually updating CRM records with SEO data and start automating the insights that drive pipeline.