Connect Adobe Analytics and
HubSpot with AI

Sync Adobe Analytics behavioral data directly into HubSpot contacts and deals. Stop exporting CSVs, manually tagging leads, or rebuilding reports across systems. Let Redbird automate the flow between your enterprise analytics and your CRM.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich HubSpot contacts with Adobe Analytics engagement scores and behavioral segments

Automatically push custom event data, page view depth, and segment membership from Adobe Analytics into HubSpot contact properties. Sales teams see which content prospects engaged with and how they moved through the journey—without logging into Analytics.

Sync HubSpot deal stages back to Adobe Analytics for closed-loop attribution reporting

Send deal stage changes, closed revenue, and pipeline data from HubSpot into Adobe Analytics as conversion events. Build attribution models that connect first-touch campaigns to actual revenue, not just form fills.

Trigger HubSpot workflows when Adobe Analytics detects high-intent behavior patterns

When a visitor crosses engagement thresholds—like viewing pricing pages multiple times or completing specific event sequences—automatically enroll them in targeted HubSpot nurture workflows. Turn behavioral signals into immediate marketing action.

Create weekly campaign performance reports that combine Adobe Analytics traffic with HubSpot conversion data

Automatically generate reports that merge web analytics metrics with CRM outcomes—sessions, bounce rates, and journey paths alongside lead volume, MQLs, and deal values. One view of campaign ROI without manual data stitching.

Alert sales reps in HubSpot when target accounts show increased activity in Adobe Analytics

Monitor account-level engagement patterns in Adobe Analytics and create HubSpot tasks or notifications when key accounts surge in activity. Sales gets real-time intel on which accounts are actively researching.

Push HubSpot contact lifecycle stage changes into Adobe Analytics for audience segmentation

Send lifecycle stage transitions, lead scores, and persona classifications from HubSpot into Adobe Analytics as profile attributes. Build analytics segments based on CRM data for more precise behavioral analysis and audience activation.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and HubSpot with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Adobe Analytics event schemas, eVars, props, and segment logic—and how they map to HubSpot contact properties, deal fields, and workflow triggers.

AI that speaks both Analytics and CRM

Redbird's AI interprets Adobe Analytics custom dimensions, calculated metrics, and classification rules, then intelligently maps them to HubSpot's contact properties, custom fields, and scoring models. It handles identity resolution across visitor IDs and email addresses, normalizes event data into CRM-friendly formats, and maintains bidirectional sync without breaking either system's data structure. No need to build custom ETL pipelines or write transformation scripts.

eVar & prop mapping
Segment membership sync
Behavioral scoring
Cross-system identity matching
10×

faster than exporting Analytics data and uploading to HubSpot manually

No CSV exports, field mapping spreadsheets, or custom API scripts required

Auto-generated reports

Redbird can pull from Adobe Analytics and HubSpot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or HubSpot.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into HubSpot, or from HubSpot back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in Adobe Analytics or any CRM activity in HubSpot.

Adobe Analytics
Triggers & Actions
Trigger

Visitor enters segment

Triggers when a user qualifies for a defined Adobe Analytics segment based on behavioral criteria.

Trigger

Custom event fires

Triggers when a specific tracked event occurs, such as video completion or tool usage.

Trigger

Engagement score threshold crossed

Triggers when a visitor's calculated engagement metric exceeds a defined threshold.

Action

Create calculated metric

Programmatically define new calculated metrics based on HubSpot data or combined sources.

Action

Update visitor classification

Apply classification values to visitor profiles based on CRM data or enrichment.

Action

Log custom conversion event

Send conversion events from HubSpot back into Adobe Analytics for attribution modeling.

HubSpot
Triggers & Actions
Trigger

Contact lifecycle stage changes

Triggers when a contact moves between lifecycle stages like Subscriber, Lead, MQL, or Customer.

Trigger

Deal stage updated

Triggers when a deal progresses through pipeline stages or closes won/lost.

Trigger

Contact property value changes

Triggers when specific contact fields are updated, like lead score or persona assignment.

Action

Update contact properties

Write behavioral data, engagement scores, or segment membership into contact records.

Action

Create task for owner

Generate follow-up tasks for sales reps based on high-intent behavioral signals.

Action

Enroll in workflow

Add contacts to targeted nurture or re-engagement workflows based on Analytics triggers.

Adobe Analytics
+
HubSpot

Ready to connect your stack?

Connect Adobe Analytics and HubSpot in minutes. Stop manually bridging your analytics and CRM—let Redbird sync behavioral data, enrich records, and close the loop between marketing measurement and revenue.

Get started → Book a demo