Connect ADP and
HubSpot with AI

Sync employee data between payroll and CRM automatically. Stop manually updating sales rep records, exporting headcount reports for revenue analysis, or reconciling commission data across systems.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-sync new sales hires from ADP to HubSpot as active users

When a new sales rep is onboarded in ADP, automatically create their HubSpot user account and assign them to the appropriate team. Eliminate manual user provisioning and ensure new reps can start logging activities immediately.

Enrich HubSpot contact records with account owner employment status from ADP

Automatically flag contacts in HubSpot when their assigned sales rep leaves the company or changes roles in ADP. Trigger re-assignment workflows to prevent deals from going dark during transitions.

Generate monthly headcount reports in HubSpot custom objects from ADP data

Sync department headcount, new hires, and attrition data from ADP into HubSpot custom objects for revenue-per-employee reporting. Connect hiring velocity to pipeline growth without spreadsheet exports.

Push closed-won deal data to ADP for commission calculation triggers

When deals close in HubSpot, send deal value and rep assignment data to ADP to initiate commission calculations. Keep compensation teams aligned with actual revenue without manual data handoffs.

Alert sales ops when rep PTO in ADP overlaps with deal close dates

Monitor upcoming PTO requests in ADP against HubSpot deal close dates. Automatically notify sales managers when key deals may need coverage, preventing last-minute scrambles.

Archive historical quota and compensation data from HubSpot to ADP records

Sync annual quota attainment and performance metrics from HubSpot deals back to employee records in ADP. Create a single source of truth for compensation reviews and performance history.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize ADP and HubSpot with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both ADP's workforce data structures and HubSpot's CRM schema, automatically mapping employee records to users, contacts, and custom reporting objects.

AI that speaks both payroll and CRM

Redbird natively understands ADP employee hierarchies, department codes, time-off balances, and compensation structures. It maps these to HubSpot users, owners, custom properties, and deal attributes without rigid field matching. The AI handles position changes, team reassignments, and department restructures, keeping your CRM in sync as your org evolves. No manual schema mapping or brittle API connections.

Employee-to-user mapping
Department hierarchy sync
Commission data routing
Headcount reporting objects
10×

faster than exporting ADP reports and updating HubSpot user records manually

No CSV exports, vlookups, or weekly reconciliation meetings between RevOps and HR

Auto-generated reports

Redbird can pull from ADP and HubSpot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either ADP or HubSpot.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from ADP into HubSpot, or from HubSpot back into ADP. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any employee change in ADP or any CRM activity in HubSpot—Redbird connects both systems in real time.

ADP
Triggers & Actions
Trigger

New employee hired

Fires when a new employee record is created and activated in ADP.

Trigger

Employee role or department changed

Triggers when an employee's position, title, or department is updated.

Trigger

PTO request submitted or approved

Fires when time-off is requested or approved in ADP time tracking.

Action

Update employee custom field

Write data to custom fields in ADP employee records.

Action

Create or update compensation record

Add commission, bonus, or variable comp entries to employee pay records.

Action

Generate headcount report

Pull department headcount, turnover, or hiring data for a specified time period.

HubSpot
Triggers & Actions
Trigger

Deal stage changed

Fires when a deal moves to a new stage in the HubSpot pipeline.

Trigger

Deal closed-won

Triggers when a deal is marked as closed-won with final revenue value.

Trigger

User assigned to contact or deal

Fires when a HubSpot user becomes the owner of a contact or deal record.

Action

Create or update user account

Add a new HubSpot user or update existing user properties and team assignments.

Action

Update contact or company property

Write custom property values to CRM records based on ADP employee data.

Action

Create custom object record

Add records to HubSpot custom objects for headcount, org charts, or workforce reporting.

ADP
+
HubSpot

Ready to connect your stack?

Sync ADP and HubSpot automatically so your revenue team always has accurate rep assignments and your HR team can track compensation against actual deals closed.

Get started → Book a demo