Connect HubSpot and
Salesloft with AI

Redbird AI syncs contacts, deals, and engagement data between HubSpot and Salesloft automatically. Stop manually updating CRM records, exporting lists for cadence enrollment, or reconciling activity data across systems.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enroll HubSpot contacts in Salesloft cadences when deal stage changes

Automatically add contacts to targeted outreach sequences when deals move to specific stages in HubSpot. Redbird maps deal properties to the right Salesloft cadence and ensures reps engage at exactly the right moment without manual list building.

Sync Salesloft email opens and call logs back to HubSpot contact timelines

Write every email touch, call disposition, and engagement metric from Salesloft into the HubSpot contact record. Marketing and sales leaders get a complete view of prospect interactions without switching between platforms or running exports.

Create HubSpot deals automatically when Salesloft opportunities reach qualified stage

Transform qualified Salesloft opportunities into HubSpot deals with mapped fields, contact associations, and pipeline assignments. Redbird ensures every sales-qualified conversation becomes a tracked deal without double entry or missed handoffs.

Update HubSpot lead scores based on Salesloft engagement activity

Adjust contact scores in HubSpot when prospects reply to emails, attend calls, or complete cadence steps in Salesloft. Redbird calculates engagement velocity and updates scoring models so marketing knows which leads are actually warming up.

Remove contacts from Salesloft cadences when HubSpot lifecycle stage advances

Automatically pull contacts out of outbound sequences when they become customers, book meetings, or hit other lifecycle milestones in HubSpot. Prevents awkward outreach to people already in active deals and keeps cadence hygiene clean.

Alert sales reps in HubSpot when high-value contacts go cold in Salesloft

Monitor Salesloft engagement patterns and trigger notifications or task creation in HubSpot when contacts from target accounts stop responding. Redbird identifies disengagement before deals slip and prompts timely re-engagement strategies.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize HubSpot and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both HubSpot's contact lifecycle model and Salesloft's cadence execution framework, so your engagement data and CRM state stay synchronized without custom code.

AI that maps CRM records to sales engagement workflows automatically

Redbird reads HubSpot contact properties, deal stages, and custom fields alongside Salesloft cadence steps, person records, and activity schemas. Our AI maps lifecycle stages to the right cadences, writes engagement metrics back to the correct contact properties, and handles association logic between deals and people records. You define the business rules—Redbird translates them into reliable syncs across both platforms.

Contact-to-Person matching
Deal-to-Opportunity mapping
Cadence enrollment rules
Activity timeline sync
10×

faster than building custom middleware to sync HubSpot and Salesloft

No Zapier chains, webhook handlers, or field mapping spreadsheets

Auto-generated reports

Redbird can pull from HubSpot and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Salesloft.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from HubSpot into Salesloft, or from Salesloft back into HubSpot. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any contact update, deal movement, or engagement event in either HubSpot or Salesloft.

HubSpot
Triggers & Actions
Trigger

Contact enters list or workflow

Fires when a HubSpot contact is added to a static list, active list, or marketing workflow.

Trigger

Deal stage changes

Triggers when a deal moves to a new stage in any HubSpot pipeline.

Trigger

Contact property updated

Detects changes to specific contact fields like lead score, lifecycle stage, or custom properties.

Action

Create or update contact

Add new contacts to HubSpot or update existing records with fresh data and property values.

Action

Create deal and associate contacts

Generate new deals in a specified pipeline with linked contact records and custom field mappings.

Action

Add contact to list or workflow

Enroll contacts into HubSpot static lists or trigger enrollment in automation workflows.

Salesloft
Triggers & Actions
Trigger

Person added to cadence

Fires when a contact is enrolled in any Salesloft cadence or specific targeted sequences.

Trigger

Email replied or call completed

Triggers when a prospect responds to outreach or when a call disposition is logged.

Trigger

Cadence step completed or failed

Detects when contacts finish cadence steps, bounce, or are removed from sequences.

Action

Add person to cadence

Enroll contacts into Salesloft sequences with specific start steps and priority settings.

Action

Remove person from cadence

Pull contacts out of active outreach sequences based on external signals or CRM state changes.

Action

Create or update opportunity

Generate Salesloft opportunity records or update existing ones with stage and value data.

HubSpot
+
Salesloft

Ready to connect your stack?

Sync HubSpot and Salesloft in minutes, not sprints. Redbird handles the complexity so your sales and marketing teams work from the same data.

Get started → Book a demo