Sync procurement data with marketing performance to optimize vendor spend and campaign budgets. Stop manually reconciling marketing agency invoices, copying spend data between systems, or building custom reports to track ROI across procurement and digital marketing.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When marketing agencies submit invoices in Ariba, automatically reconcile line items against Semrush campaign spend and performance data. Flag discrepancies between contracted deliverables and actual keyword rankings, traffic, or content production. Surface invoice approval insights with campaign performance context.
Combine Ariba supplier performance data with Semrush platform usage, feature adoption, and campaign results. Generate quarterly vendor scorecards that include both procurement metrics and actual marketing outcomes. Identify underperforming martech vendors before contract renewals.
When analyzing marketing and agency spend in Ariba, automatically append Semrush competitor analysis showing how your vendors' strategies compare to market benchmarks. Identify which agency relationships drive actual competitive advantage versus commoditized services. Support sourcing decisions with performance data.
Monitor Semrush paid search and advertising spend against Ariba purchase order limits and contract terms. Trigger alerts when campaigns approach budget caps or when actual spend patterns deviate from approved statements of work. Enable proactive contract amendments before overages occur.
When procurement finalizes marketing agency contracts in Ariba, automatically create corresponding project frameworks in Semrush with deliverable milestones, keyword targets, and content quotas. Keep contracted scope visible to marketing teams managing day-to-day campaign execution. Ensure agency accountability to procurement terms.
Combine Ariba invoice and PO data with Semrush performance metrics to calculate cost-per-acquisition, traffic value, and keyword ranking improvements by vendor. Automatically produce quarterly procurement reviews that connect spending categories to tangible marketing outcomes. Support data-driven vendor consolidation and renewal decisions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Ariba and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Ariba's procurement hierarchies and Semrush's marketing performance schemas, so you can connect vendor spend to campaign results without custom development.
Redbird automatically maps Ariba supplier records, purchase requisitions, and spend categories to Semrush projects, campaigns, and performance data. Our AI recognizes when agency invoices reference specific keyword sets, content deliverables, or paid search campaigns tracked in Semrush. You get intelligent joins across procurement line items and marketing attribution without writing SQL or building ETL pipelines. The system learns your vendor naming conventions and matches contracts to campaigns even when identifiers don't align perfectly.
faster than exporting Ariba invoices and manually matching to Semrush reports
Redbird can pull from Ariba and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Ariba or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Ariba into Semrush, or from Semrush back into Ariba. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any procurement event in Ariba or marketing milestone in Semrush, then take action across both platforms.
When a new PO for marketing services or agencies is approved in Ariba.
When a vendor submits an invoice for marketing, agency, or content services.
When a marketing or martech supplier contract is within renewal window.
Add a new vendor evaluation or scorecard entry with custom performance metrics.
Modify spend attribution across procurement categories or cost centers.
Mark supplier invoice for additional approval or discrepancy investigation.
When paid search or advertising spend crosses a defined budget limit.
When tracked keywords reach target positions or improve by threshold amounts.
When content calendar items or deliverables are marked as published or delivered.
Set up new Semrush project with campaign goals and spending limits from procurement data.
Adjust spending caps or reallocate budget across channels based on contract changes.
Apply supplier identifiers, contract numbers, or procurement categories to campaigns.
Connect Ariba and Semrush to stop manually reconciling marketing vendor spend with campaign performance. Redbird syncs procurement data with digital marketing metrics so you can track ROI across your entire marketing supply chain.