Automatically sync digital analytics with procurement data to understand the true cost and ROI of marketing spend, supplier contracts, and technology investments. Stop manually reconciling campaign budgets with purchase orders or hunting through systems to connect digital performance with vendor costs.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match vendor invoices and POs for marketing tools, platforms, and agencies with campaign attribution and conversion data. Calculate true cost-per-acquisition by pulling actual procurement spend into your analytics segments. Surface ROI insights that combine what you paid suppliers with what you earned from campaigns.
Monitor Adobe Analytics for traffic spikes, conversion surges, or inventory velocity changes that impact supplier demand. Automatically notify Ariba procurement workflows when digital behavior signals suggest need for increased supplier capacity or expedited purchasing. Prevent stockouts before they happen by connecting customer behavior to supply chain planning.
Pull conversion data, customer journey touchpoints, and multi-channel attribution from Adobe Analytics into Ariba supplier records. Evaluate vendors not just on price and delivery, but on how their products or services perform across your digital properties. Build comprehensive supplier ROI metrics that combine procurement KPIs with customer engagement.
Merge Ariba contract data, SaaS subscriptions, and agency purchase orders with Adobe Analytics campaign spend and attribution. Generate unified reports showing complete marketing investment including procurement commitments, license fees, and media buys. Track budget burn rate across both systems in real-time dashboards.
Flow Adobe Analytics geographic, device, and behavioral segments into Ariba spend analysis by region and category. Identify where digital engagement is strongest and automatically flag opportunities to negotiate better supplier terms in high-performing markets. Align procurement strategy with actual customer behavior patterns.
Match purchase requisitions and approved supplier invoices in Ariba with campaign IDs and cost centers in Adobe Analytics. Flag discrepancies between budgeted procurement commitments and actual campaign spend tracked in analytics. Close the loop between finance approvals and marketing execution without spreadsheet exports.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Ariba with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Adobe Analytics event schemas and Ariba procurement hierarchies, so you can map digital behavior to supplier spend without middleware or custom code.
Redbird natively parses Adobe Analytics custom events, conversion variables, traffic sources, and segment definitions alongside Ariba purchase orders, supplier master data, contract line items, and spend classifications. The AI automatically maps campaign tracking codes to cost centers, matches supplier invoice categories to analytics report suites, and reconciles multi-channel attribution with procurement commitments. No need to build custom schemas or maintain field mapping tables—Redbird understands how marketing technology spend flows through both systems.
faster to reconcile marketing spend vs. manual exports and pivot tables
Redbird can pull from Adobe Analytics and Ariba simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Ariba.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Ariba, or from Ariba back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Adobe Analytics segment or Ariba procurement event, then update either system automatically.
Fires when a behavioral segment crosses volume, conversion rate, or revenue thresholds you define.
Triggers when multi-channel attribution models recalculate or new touchpoints are assigned credit.
Fires when Adobe's anomaly detection identifies unusual spikes or drops in site or app behavior.
Build new audience segments based on procurement data, supplier categories, or spend patterns.
Modify campaign tracking codes, cost center assignments, or metadata classifications automatically.
Push enriched analytics data with procurement context to your warehouse or BI tool.
Fires when a PO is created, approved, or modified for suppliers in specific categories or regions.
Triggers when vendor invoices are submitted, matched, or paid in Ariba workflows.
Fires when contract spend thresholds, renewal dates, or compliance checkpoints are hit.
Enrich supplier performance records with digital analytics metrics, conversion data, or ROI calculations.
Flag procurement teams when digital behavior signals suggest need for supplier capacity changes.
Append Adobe Analytics campaign IDs, tracking codes, or attribution data to Ariba line items.
Sync Adobe Analytics with Ariba to finally understand the complete cost and ROI of your digital investments. Connect customer behavior to supplier spend without the spreadsheet gymnastics.