Automate the flow between product analytics and CTV streaming data. Stop manually exporting viewer cohorts, reconciling engagement metrics across platforms, and building custom pipelines to understand how users interact with your streaming content.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push user segments and engagement cohorts from Amplitude into Xumo's platform. Surface high-intent viewers, build lookalike audiences based on product behavior, and personalize streaming experiences without manual CSV exports.
Pull CTV viewing sessions, content completions, and ad engagement from Xumo into Amplitude. Analyze streaming behavior alongside product usage, measure cross-platform retention, and build unified user journeys across web, app, and connected TV.
Automatically append CTV viewership history, device types, and channel preferences from Xumo to user profiles in Amplitude. Enable product teams to understand the full viewer lifecycle and identify which features drive streaming engagement.
Monitor key user segments in Amplitude and trigger alerts when their Xumo engagement drops or spikes. Catch retention issues early, identify content that resonates with specific cohorts, and respond to viewer behavior changes in real-time.
Merge A/B test performance from Amplitude with corresponding CTV viewership and ad revenue from Xumo. Build weekly executive dashboards showing how product changes impact streaming engagement, without manually joining datasets.
Identify churned or low-value cohorts in Amplitude and automatically exclude them from premium ad campaigns in Xumo. Optimize ad inventory allocation and focus CTV advertising spend on high-lifetime-value viewer segments.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Amplitude's event taxonomy and behavioral cohort structure, and Xumo's streaming session data and CTV measurement framework.
Redbird automatically recognizes Amplitude event properties, user attributes, and cohort definitions — then intelligently maps them to Xumo's viewership events, content metadata, and device signals. The AI handles schema differences between behavioral analytics and streaming telemetry, reconciles user identifiers across platforms, and transforms product engagement metrics into CTV audience segments. No need to manually document property mappings or write custom transformation logic.
faster than building custom pipelines between product analytics and CTV platforms
Redbird can pull from Amplitude and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into Xumo, or from Xumo back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Amplitude or Xumo — from cohort updates to content performance milestones.
Trigger when a user qualifies for a specific segment based on product engagement patterns or lifecycle stage.
Fire when an A/B test achieves confidence thresholds and declares a winning variant.
Activate when day-7 or day-30 retention for a cohort falls below target benchmarks.
Build new behavioral segments or refresh existing cohort membership based on external data.
Send structured events into Amplitude with specific attributes for cross-platform analysis.
Append or modify user-level attributes to enrich profiles with external platform data.
Trigger when new streaming content goes live on the Xumo platform.
Fire when a piece of content hits specific view count, completion rate, or engagement milestones.
Activate when CTV ad units are served, viewed, or completed by viewer segments.
Modify viewer segments or targeting rules for content recommendation and ad delivery.
Push updated channel information, episode details, or content categorization into Xumo's platform.
Extract aggregated or event-level streaming metrics for external analysis and reporting workflows.
Stop building custom integrations between product analytics and CTV platforms. Connect Amplitude and Xumo in minutes and start automating the workflows that matter to your streaming and growth teams.