Sync mobile attribution data with CTV streaming performance automatically. Stop manually reconciling app install campaigns with streaming viewership, or piecing together cross-platform user journeys in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match mobile app install campaigns to Xumo streaming viewership windows. Connect users who saw CTV ads on Xumo to their downstream app installs tracked in AppsFlyer. Build unified attribution models that span streaming and mobile touchpoints.
Pull Xumo audience engagement data and append it to AppsFlyer install records. Identify which streaming content genres or channels correlate with high-LTV app users. Enable richer cohort analysis by combining CTV exposure with mobile attribution.
Monitor campaigns where Xumo was a touchpoint and trigger alerts when AppsFlyer reports declining ROAS or install quality. Route notifications to media buying teams with context from both platforms. Reduce wasted spend on underperforming cross-platform campaigns.
Automatically build weekly or monthly reports that merge AppsFlyer mobile attribution metrics with Xumo streaming impressions and engagement. Calculate true multi-touch attribution across CTV and mobile app channels. Deliver formatted reports to stakeholders without manual data pulls.
Identify valuable app user segments in AppsFlyer based on LTV, engagement, or conversion behavior. Push those audience definitions back to Xumo to inform content recommendations or ad targeting. Close the loop between app monetization and streaming platform engagement.
Consolidate streaming ad exposure events from Xumo with corresponding mobile attribution records from AppsFlyer. Maintain complete audit trails for cross-platform campaigns. Store unified datasets for regulatory compliance and historical analysis.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both AppsFlyer's attribution event schemas and Xumo's streaming analytics data models, so you can connect mobile and CTV measurement without custom ETL.
Redbird maps AppsFlyer install events, in-app activity, and campaign parameters to Xumo's viewership sessions, content engagement, and ad impression data automatically. The platform recognizes device identifiers, timestamp windows for multi-touch attribution, and campaign taxonomy across both systems. You get intelligent matching of CTV exposure to mobile conversions without writing transformation logic or managing household-to-device ID graphs manually.
faster cross-platform attribution analysis than SQL joins on exported CSVs
Redbird can pull from AppsFlyer and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Xumo, or from Xumo back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any AppsFlyer attribution event or Xumo streaming metric, then take action across your entire stack.
Fires when AppsFlyer records a new mobile app install with attribution to a specific campaign, ad network, or organic source.
Triggers when a campaign's return on ad spend falls below or exceeds a defined threshold in AppsFlyer analytics.
Activates when AppsFlyer's fraud prevention systems flag a suspicious install or click pattern.
Build a new retargeting audience in AppsFlyer based on in-app behavior, LTV, or engagement criteria.
Pause, activate, or modify campaign tracking parameters in AppsFlyer based on performance conditions.
Export install events, postback data, or aggregated attribution metrics from AppsFlyer to your data warehouse.
Fires when a viewer begins a content session on Xumo's platform, capturing device, content, and timestamp data.
Triggers when Xumo serves an ad impression during streaming content, with campaign and creative metadata.
Activates when viewership metrics like watch time or completion rate cross defined thresholds for specific content.
Modify channel information, content tags, or availability settings for assets distributed on Xumo's platform.
Build a viewer cohort in Xumo based on streaming behavior, content preferences, or engagement patterns.
Pull aggregated or event-level streaming metrics from Xumo for analysis in external BI or reporting tools.
Stop stitching together mobile attribution and CTV streaming data manually. Connect AppsFlyer and Xumo with Redbird to automate cross-platform measurement and unlock unified performance insights.