Automatically sync CTV viewership data, streaming audience segments, and attribution metrics between your analytics platform and streaming operations. Stop manually exporting Xumo performance data or rebuilding audience segments across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Capture streaming session data, content completions, and ad exposures from Xumo as custom events in Adobe Analytics. Unify CTV performance with digital behavior data for complete cross-channel attribution. Track streaming engagement alongside web and app metrics in a single view.
Automatically sync behavioral segments built in Adobe Analytics to Xumo's platform for content recommendations and ad targeting. Match high-value digital users with streaming households to optimize content strategy. Keep CTV audience targeting current with web and app behavior.
Append streaming device type, household identifiers, and Xumo platform context to Adobe Analytics sessions. Build unified user profiles across web, app, and CTV touchpoints. Enable true cross-screen analysis without manual data joins.
Trigger notifications when streaming content drives significant web traffic, conversions, or engagement spikes measured in Adobe Analytics. Connect CTV campaigns to downstream digital behavior automatically. Enable rapid response to high-performing streaming placements.
Automatically merge streaming viewership from Xumo with conversion paths tracked in Adobe Analytics. Calculate streaming-influenced conversions and multi-touch attribution across channels. Deliver executive-ready reports showing true CTV impact on business outcomes.
Store complete CTV session data enriched with Adobe Analytics customer journey context in your data warehouse. Preserve streaming behavior alongside digital analytics for long-term trend analysis. Enable advanced modeling with historical cross-platform datasets.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Adobe Analytics event schemas and Xumo streaming data structures, so you can automate CTV analytics workflows without custom ETL pipelines.
Redbird automatically maps Xumo viewership events to Adobe Analytics custom events, props, and eVars. Our AI handles household identifiers, streaming session IDs, content metadata, and ad exposure data across both platforms. We normalize device types, parse content taxonomies, and reconcile streaming timestamps with Adobe Analytics visit logic. No need to manually configure data layers or write transformation scripts.
faster than building custom Adobe Analytics + Xumo ETL pipelines
Redbird can pull from Adobe Analytics and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Xumo, or from Xumo back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Adobe Analytics or Xumo — from segment changes to content performance milestones.
Fire when users enter or exit behavioral segments built in Adobe Analytics.
Trigger when specific conversion metrics exceed defined values or goals.
Activate when Adobe Analytics detects unusual spikes or drops in key metrics.
Log structured events with custom dimensions and metrics in Adobe Analytics.
Modify segment rules or membership criteria based on external data sources.
Queue advanced extracts with specific dimensions, metrics, and date ranges.
Fire when viewers finish streaming content on Xumo's platform or smart TVs.
Trigger when CTV ads are served to Xumo viewers with exposure metadata.
Activate when streaming content hits view count, engagement, or completion thresholds.
Modify content tags, categories, or targeting parameters on Xumo's platform.
Build streaming audience segments based on viewership behavior or household attributes.
Record enriched viewership events with additional context from analytics systems.
Unify Adobe Analytics and Xumo to measure true CTV impact on your business. Automate streaming attribution and stop stitching CTV data manually.