Connect Amazon Ads and
Xumo with AI

Redbird AI automates the link between your Amazon advertising data and Xumo streaming performance. Stop manually exporting campaign metrics and stitching together ecommerce conversions with CTV viewership. Let AI sync attribution, audience insights, and cross-platform performance in real time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Amazon Ads campaign performance to Xumo audience segment reports

Automatically match Amazon Ads campaign IDs and product ASINs with Xumo viewership data to understand which streaming audiences drive the highest ROAS. Redbird enriches Xumo streaming sessions with Amazon conversion data, surfacing which content viewers are most likely to purchase.

Push Xumo viewership cohorts back to Amazon Ads for retargeting campaigns

Identify high-value streaming audiences on Xumo and create matched Amazon DSP segments for targeted Sponsored Display campaigns. Redbird automatically builds audience lists from Xumo engagement metrics and syncs them to Amazon Ads for precision retargeting of streaming TV viewers.

Alert when Amazon Ads ACOS spikes correlate with Xumo streaming drops

Monitor Amazon advertising efficiency alongside Xumo content performance to catch attribution gaps in real time. Redbird flags when rising ad costs coincide with declining streaming engagement, helping media teams adjust cross-platform strategies before budgets waste.

Generate unified CTV and ecommerce performance reports across both platforms

Combine Amazon Ads sales attribution with Xumo streaming impressions into a single cross-channel dashboard. Redbird automatically joins campaign spend, ROAS, viewership minutes, and conversion paths, eliminating manual reporting across disconnected advertising and streaming systems.

Archive daily Amazon Ads spend and Xumo streaming metrics for attribution modeling

Capture granular snapshots of Amazon campaign performance and Xumo viewer behavior for long-term attribution analysis. Redbird structures and stores historical data from both platforms, enabling teams to build multi-touch models that connect streaming impressions to ecommerce outcomes.

Automate bid adjustments in Amazon Ads based on Xumo content performance trends

Dynamically adjust Amazon Sponsored Products bids when related content on Xumo shows rising engagement or viewership momentum. Redbird detects content-product relationships and triggers bid increases for ASINs tied to trending streaming categories, maximizing visibility during high-intent viewing windows.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amazon Ads and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Amazon Ads campaign structures, attribution models, and product hierarchies alongside Xumo's streaming metadata, viewership taxonomies, and CTV measurement schemas.

AI that speaks both advertising attribution and streaming analytics

Redbird natively parses Amazon Ads campaign IDs, ASIN-level performance data, placement types, and conversion windows. It simultaneously interprets Xumo's content identifiers, household viewing sessions, ad pod positions, and audience engagement metrics. The AI automatically maps product categories to content genres, links streaming impressions to downstream purchases, and resolves identity across advertising and CTV ecosystems without custom schema design.

Amazon campaign & ASIN mapping
Xumo viewership & content taxonomies
Cross-platform attribution logic
CTV-to-commerce identity resolution
10×

Faster than exporting CSVs from Amazon Ads and Xumo dashboards, manually matching ASINs to content IDs, and building attribution reports in spreadsheets

No custom ETL pipelines, data warehousing, or analyst time spent reconciling advertising and streaming identifier schemas

Auto-generated reports

Redbird can pull from Amazon Ads and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Xumo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amazon Ads into Xumo, or from Xumo back into Amazon Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any campaign change in Amazon Ads or viewership event in Xumo, and take action across both platforms instantly.

Amazon Ads
Triggers & Actions
Trigger

Campaign ACOS exceeds threshold

Fires when Advertising Cost of Sale crosses a defined efficiency target for any campaign or product.

Trigger

Sponsored Products ad goes live

Triggers when a new Sponsored Products campaign or ad group enters active serving status.

Trigger

Daily ad spend hits budget cap

Activates when cumulative spend for a campaign reaches its daily budget limit.

Action

Update campaign bid strategy

Adjust bidding rules, max bids, or placement multipliers for existing campaigns programmatically.

Action

Pause underperforming ad groups

Automatically disable ad groups or keywords based on performance criteria like ROAS or conversion rate.

Action

Create custom DSP audience segment

Build and push new audience lists to Amazon DSP for display or video retargeting campaigns.

Xumo
Triggers & Actions
Trigger

Content reaches viewership milestone

Fires when a specific show, channel, or video crosses a threshold for total views or watch time.

Trigger

Audience engagement drops below baseline

Activates when completion rate, average session duration, or interaction metrics decline for content.

Trigger

New streaming session begins

Triggers in real time when a household initiates playback of content on the Xumo platform.

Action

Export viewership cohort

Pull audience segments or household lists based on content consumption patterns and engagement behavior.

Action

Tag content with campaign metadata

Append custom labels or identifiers to streaming content for cross-platform tracking and attribution.

Action

Log ad pod impression data

Capture detailed CTV ad delivery events, including pod position, creative IDs, and household exposure.

Amazon Ads
+
Xumo

Ready to connect your stack?

Redbird AI unifies Amazon Ads and Xumo so your team can measure true CTV-to-commerce attribution without manual data wrangling. Start automating cross-platform insights today.

Get started → Book a demo