Connect Amplitude and
Semrush with AI

Sync product analytics with SEO and content performance automatically. Stop manually exporting user behavior data to correlate with organic traffic, or copying content metrics into product reports. Redbird AI connects Amplitude and Semrush so your growth and product teams work from the same intelligence.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Send high-engagement feature cohorts to Semrush for content targeting optimization

When Amplitude identifies users engaging with specific features, automatically send those behavioral segments to Semrush. Align content strategy with actual product usage patterns and optimize landing pages for features driving retention.

Enrich Amplitude events with organic keyword rankings from Semrush campaigns

Append SEO performance data to user sessions in Amplitude based on landing page URLs. Understand which keyword rankings correlate with product activation and which organic channels drive the highest-value users.

Generate unified growth reports combining product engagement and SEO performance metrics

Automatically compile reports that show how organic traffic quality impacts product metrics like activation rate, feature adoption, and retention cohorts. Build a complete picture of user acquisition to engagement without switching platforms.

Alert product teams when top converting pages see ranking drops

Monitor Semrush position tracking for URLs tied to high-converting user flows in Amplitude. Send immediate alerts when critical acquisition pages lose rankings so product and marketing can coordinate responses.

Sync experiment results from Amplitude to inform content optimization in Semrush

When A/B tests in Amplitude reach significance, push winning variant insights to Semrush. Use product experiment learnings to optimize on-page content, meta descriptions, and keyword targeting for growth pages.

Archive historical user behavior alongside SEO audit results for compliance analysis

Combine Amplitude event data with Semrush technical audit findings in a unified archive. Maintain a complete record of how site changes impacted both organic visibility and user behavior patterns over time.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Amplitude's event taxonomy and user properties alongside Semrush's keyword, position tracking, and content audit schemas — no custom field mapping required.

AI that speaks product analytics and SEO fluently

Redbird automatically recognizes Amplitude's behavioral cohorts, event properties, and user lifecycle stages, then intelligently maps them to Semrush's keyword groups, landing page performance, and position tracking data. The platform understands how to join user sessions with organic traffic sources, correlate feature adoption metrics with content performance, and align A/B test insights with SEO strategies. Your automation workflows operate on clean, contextual data without preprocessing.

Event property mapping
Cohort synchronization
URL-level attribution
Keyword performance enrichment
10×

faster than exporting Amplitude cohorts and manually cross-referencing with Semrush traffic data

No CSV exports, no pivot tables in spreadsheets, no manual URL matching between systems

Auto-generated reports

Redbird can pull from Amplitude and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Semrush, or from Semrush back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any user behavior event in Amplitude or any ranking change, audit finding, or content update in Semrush.

Amplitude
Triggers & Actions
Trigger

User enters retention cohort

Fires when a user qualifies for a specific retention cohort based on behavioral criteria or time windows.

Trigger

Feature adoption threshold reached

Triggers when a feature hits a defined adoption percentage or usage frequency across your user base.

Trigger

Experiment reaches significance

Activates when an A/B test achieves statistical significance with a winning variant.

Action

Create custom user segment

Build new behavioral segments in Amplitude based on external data or cross-platform insights.

Action

Update user properties

Append or modify user property values with enrichment data from external systems.

Action

Send event data

Push custom events into Amplitude with properties from connected tools or automated workflows.

Semrush
Triggers & Actions
Trigger

Keyword position changes significantly

Fires when tracked keywords move up or down beyond a defined threshold in search rankings.

Trigger

Site audit detects new issues

Triggers when Semrush identifies new technical SEO problems like broken links, crawl errors, or performance issues.

Trigger

Competitor gains backlinks

Activates when competitors acquire new backlinks in monitored campaigns, signaling content opportunities.

Action

Tag URLs with custom labels

Apply custom tags or categories to URLs in Semrush based on product data or user behavior signals.

Action

Update keyword tracking groups

Modify keyword lists or create new tracking groups based on product feature launches or conversion data.

Action

Create content briefs

Generate content optimization recommendations or briefs based on combined analytics and behavioral insights.

Amplitude
+
Semrush

Ready to connect your stack?

Connect Amplitude and Semrush to unify product analytics with SEO performance. Build automations that turn user behavior insights into content strategy and organic traffic quality into product intelligence.

Get started → Book a demo