Sync digital product analytics with retail measurement data automatically. Stop manually exporting cohorts, reconciling user segments with purchase panels, or building custom ETL pipelines to connect in-app behavior with point-of-sale performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match Amplitude user cohorts to NielsenIQ consumer panel IDs and append digital engagement metrics, feature adoption rates, and behavioral segments. Build a complete view of how digital interactions influence retail purchase behavior across categories.
Monitor NielsenIQ category performance and automatically launch targeted A/B tests in Amplitude when competitive dynamics change. Test new features, pricing displays, or promotional messaging for users in affected markets or segments.
Export retention cohort definitions from Amplitude and match them to NielsenIQ purchase panel data. Analyze how in-app engagement patterns correlate with basket composition, purchase frequency, and brand switching behavior at retail.
Compare Amplitude feature adoption trends against NielsenIQ product velocity metrics in real-time. Get notified when high in-app engagement doesn't translate to retail sales, or when offline demand outpaces digital awareness.
Automatically merge Amplitude event data with NielsenIQ sales and distribution metrics. Generate weekly reports showing how app interactions, feature usage, and digital campaigns impact point-of-sale performance across channels and geographies.
Import NielsenIQ shopper segments, category preferences, and purchase frequency data into Amplitude. Create behavioral cohorts that combine digital activity with real-world shopping patterns to power personalized in-app experiences and targeted experiments.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Amplitude's event taxonomy and behavioral models, and NielsenIQ's retail measurement schemas—so you can connect digital product data with point-of-sale intelligence without custom development.
Redbird automatically maps Amplitude user properties, event streams, and cohort definitions to NielsenIQ panel IDs, category hierarchies, and retail metrics. Our AI handles the complexity of matching anonymous digital users to purchase panels, normalizing product taxonomies across systems, and reconciling time-series data at different granularities. You get clean, matched datasets without writing transformation logic or managing schema drift between behavioral analytics and retail measurement platforms.
faster than building custom integrations between behavioral analytics and retail data
Redbird can pull from Amplitude and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or NielsenIQ.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into NielsenIQ, or from NielsenIQ back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Amplitude or NielsenIQ—product launches, cohort changes, sales thresholds, or market share shifts.
Fires when a user qualifies for a specific retention or lifecycle cohort based on behavioral patterns.
Triggers when a feature's adoption rate reaches a defined percentage across segments or geographies.
Activates when an A/B test achieves significance and a winning variant is identified.
Build new user segments in Amplitude based on event criteria, properties, or imported attributes.
Append or modify user-level attributes in Amplitude with enrichment data from external sources.
Extract cohort membership lists and behavioral criteria for use in downstream analysis or activation.
Fires when a brand or product's market share increases or decreases beyond a threshold in tracked categories.
Triggers when retail sales velocity accelerates or declines for specific SKUs or product lines.
Activates when new consumer purchase panel data is available for a reporting period.
Apply behavioral or demographic segments to NielsenIQ consumer panel records for targeted analysis.
Build filtered views of retail performance data by category, geography, or custom attributes.
Pull retail measurement data including velocities, market share, and distribution for downstream reporting.
See how Redbird AI connects Amplitude and NielsenIQ to unify digital engagement data with retail measurement. Get your first automation running in minutes, not months.