Redbird AI syncs your programmatic CTV campaigns with Xumo streaming data automatically. Stop manually reconciling viewership metrics with ad performance, exporting audience signals between platforms, or copy-pasting campaign IDs to track reach across Comcast's smart TV footprint.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When high-engagement viewers are identified in Xumo's streaming analytics, automatically create and push matched audience segments to The Trade Desk for CTV retargeting. Redbird maps household IDs, builds compliant segment files, and activates them in your DSP campaigns without manual exports.
Automatically send campaign IDs, creative tags, and flight dates from The Trade Desk to Xumo's ad operations system when new CTV campaigns launch. Redbird ensures consistent tracking parameters across both platforms so you can measure on-platform engagement tied to programmatic impressions.
Pull The Trade Desk campaign performance data and merge it with Xumo streaming metrics to create consolidated reports showing cost-per-completed-view, audience overlap, and content engagement by campaign. Redbird normalizes timestamps, matches dimensions, and outputs analysis-ready datasets.
Monitor Xumo placement-level metrics like completion rate and viewability, and trigger alerts when performance falls outside acceptable ranges for active The Trade Desk campaigns. Redbird correlates DSP deal IDs with Xumo inventory sources to identify underperforming supply paths in real time.
Append Xumo streaming context—channel, genre, time-in-app, co-viewing signals—to The Trade Desk impression-level data for deeper campaign analysis. Redbird joins datasets on household and timestamp, creating enriched logs that show how programmatic ads perform within specific content environments.
Compare daily impression volumes, spend, and delivery pacing between The Trade Desk campaigns and Xumo ad server logs. Redbird flags discrepancies, identifies missing or duplicate impression records, and surfaces reconciliation issues before billing cycles close.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize The Trade Desk and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands The Trade Desk's programmatic taxonomy and Xumo's streaming data model—so you can connect CTV ad buying to viewership intelligence without custom ETL.
Redbird natively parses The Trade Desk's campaign hierarchies, audience segment structures, and impression-level logs. It also interprets Xumo's viewership events, content metadata, household identifiers, and ad pod telemetry. Our AI automatically maps campaign IDs to placement contexts, aligns household graphs across platforms, and handles timestamp normalization between programmatic delivery and streaming session data—no manual field mapping or transformation scripts required.
faster CTV attribution analysis vs manual CSV exports and VLOOKUP joins
Redbird can pull from The Trade Desk and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either The Trade Desk or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from The Trade Desk into Xumo, or from Xumo back into The Trade Desk. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from campaign changes in The Trade Desk or viewership events in Xumo—Redbird connects every signal across your CTV stack.
Fires when a campaign targeting CTV inventory goes live in The Trade Desk.
Triggers when cumulative spend on a campaign passes a defined budget limit.
Fires when a first-party or third-party audience segment is added to a campaign line item.
Push new household IDs or viewing behavior signals into The Trade Desk audience segments.
Programmatically modify pacing, bids, or budget caps based on downstream performance signals.
Extract granular delivery, viewability, and cost data for analysis or reconciliation.
Fires when a household begins streaming a channel or program on Xumo's platform.
Triggers when an ad within Xumo inventory is served or reaches completion threshold.
Fires when completion rates, session durations, or engagement metrics deviate from norms.
Write campaign IDs, creative tags, or custom parameters into Xumo's tracking layer.
Generate household or device ID lists from Xumo viewership data for use in external DSPs.
Pull channel-level or program-level metrics including reach, frequency, and co-viewing data.
Sync The Trade Desk with Xumo and close the loop between programmatic CTV buying and streaming viewership data. Redbird AI builds the integration so your team can focus on optimizing campaigns, not wrestling with data pipelines.