Sync behavioral segments from Amplitude directly into The Trade Desk for precision targeting. Stop exporting CSVs, waiting on engineers, or running campaigns on stale audience data. Redbird AI automates the sync between product analytics and programmatic media buying.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send Amplitude cohorts—users who completed onboarding, engaged with premium features, or showed purchase intent—to The Trade Desk as targetable audiences. Update audience membership daily so campaigns always target current behavior, not last month's snapshot.
Pull impression, click, and conversion events from The Trade Desk into Amplitude to measure how programmatic campaigns influence product engagement. See which ad creatives or placements drive the highest feature adoption or subscription upgrades.
When users convert in-product or reach key lifecycle milestones in Amplitude, automatically remove them from retargeting audiences in The Trade Desk. Stop wasting ad spend on users who've already activated or upgraded.
Identify your highest retention or revenue cohorts in Amplitude, then push those segments to The Trade Desk to create lookalike models. Scale acquisition campaigns by targeting users who behave like your best customers.
Combine The Trade Desk campaign data with Amplitude event streams to build end-to-end attribution reports. See how programmatic spend drives sign-ups, feature usage, and retention—not just clicks.
Monitor Amplitude cohort sizes and trigger alerts when high-value segments—like trial users showing engagement signals—reach minimum viable audience size for programmatic activation. Launch campaigns at the right moment.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Amplitude's event schemas and user properties alongside The Trade Desk's audience taxonomy, so your product analytics flow seamlessly into programmatic campaigns.
Redbird maps Amplitude user properties, computed traits, and cohort definitions to The Trade Desk's first-party data segments and UID2 frameworks. No manual field mapping or CSV exports—just tell Redbird which behavioral cohorts to activate, and it handles property normalization, audience formatting, and incremental updates. The AI understands event taxonomies, user identifiers, and audience refresh logic across both platforms.
faster than exporting Amplitude cohorts and manually uploading audience files to The Trade Desk
Redbird can pull from Amplitude and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into The Trade Desk, or from The Trade Desk back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation workflows from any event in Amplitude or The Trade Desk—behavioral milestones, campaign changes, or audience thresholds.
Fires when a user meets criteria for a saved Amplitude cohort like high engagement, at-risk churn, or trial activation.
Triggers when users complete a key action sequence or reach a threshold like 5 sessions in 7 days.
Fires when a retention segment grows or shrinks beyond a defined threshold, signaling audience availability.
Add or update a computed property in Amplitude based on external campaign data or enrichment.
Programmatically add users to an Amplitude cohort based on ad exposure or campaign interaction.
Send a custom event to Amplitude tracking downstream actions like ad clicks or impression exposure.
Fires when a new programmatic campaign starts running in The Trade Desk, ready to log tracking events.
Triggers when The Trade Desk logs a conversion pixel fire or attributed action like sign-up or purchase.
Fires when a first-party audience segment drops below the minimum threshold for effective programmatic delivery.
Add or remove users from a first-party data segment in The Trade Desk based on behavioral triggers.
Programmatically pause campaigns targeting converted users or activate new campaigns when audiences reach scale.
Build a new targetable audience in The Trade Desk from a list of user identifiers synced from Amplitude.
Sync Amplitude behavioral data with The Trade Desk campaigns in minutes. Turn product insights into programmatic targeting without engineering lift.