Redbird AI automates the flow between your analytics platform and programmatic campaigns. Stop manually exporting segments, reconciling attribution data across systems, or building custom audience pipelines that break every update.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push Adobe Analytics segments—cart abandoners, high-intent visitors, conversion-ready users—directly into The Trade Desk as targetable audiences. Keep audience definitions in sync as your Analytics segments evolve, ensuring programmatic campaigns always target the right users.
Pull programmatic campaign performance from The Trade Desk and match it with Adobe Analytics conversion events, customer journeys, and attribution models. Build a complete view of how display, video, and CTV campaigns drive downstream behavior without manual data stitching.
When Adobe Analytics tracks a conversion event—purchase, subscription, account creation—automatically add those users to suppression lists in The Trade Desk. Stop wasting ad spend on users who've already converted, updated in near real-time as Analytics processes events.
Automatically merge The Trade Desk campaign metrics—impressions, reach, CPM, spend—with Adobe Analytics post-click behavior, conversion rates, and revenue data. Produce stakeholder-ready reports that connect programmatic investment to business outcomes without spreadsheet acrobatics.
Monitor Adobe Analytics segment populations and trigger notifications to media buyers when key audiences reach actionable scale for The Trade Desk activation. Ensure programmatic campaigns launch when data volumes support effective targeting, not based on arbitrary schedules.
Capture campaign IDs, creative metadata, bidding strategies, and placement details from The Trade Desk and store them as classification data in Adobe Analytics. Build historical attribution models that account for programmatic strategy changes over time.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Adobe Analytics' complex event architecture and The Trade Desk's programmatic data structures—no middleware or custom API scripts required.
Redbird maps Adobe Analytics eVars, props, segments, and conversion events to The Trade Desk's audience taxonomy, campaign hierarchies, and performance schemas automatically. It handles Adobe's SAINT classifications, segment definitions, and Data Warehouse extracts alongside The Trade Desk's advertiser IDs, line item structures, and impression-level data. When schemas change—new tracking implementations, updated audience definitions, restructured campaigns—Redbird adapts without breaking your pipelines.
faster audience activation compared to manual segment exports and CSV uploads
Redbird can pull from Adobe Analytics and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into The Trade Desk, or from The Trade Desk back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Adobe Analytics or The Trade Desk—behavioral signals, campaign changes, or performance thresholds.
When an Adobe Analytics segment reaches a specified population size or growth rate.
When Adobe Analytics records a specific conversion event like purchase, signup, or lead submission.
When a user moves between defined journey stages based on Analytics behavioral tracking.
Extract a specific Adobe Analytics segment with user identifiers and attributes for external activation.
Write new classification values to Adobe Analytics for campaign tracking or metadata enrichment.
Define a new calculated metric in Adobe Analytics based on data from external systems.
When a Trade Desk campaign or line item exceeds or falls below CPM, CTR, or spend thresholds.
When a campaign delivers a specified number of impressions or percentage of flight goal.
When a Trade Desk audience's available reach or match rate shifts significantly.
Push new user lists or update existing Trade Desk audiences with fresh identifiers and targeting criteria.
Modify Trade Desk line item budgets, bid strategies, or pacing based on performance signals.
Add user identifiers to Trade Desk suppression segments to exclude from future ad targeting.
Sync Adobe Analytics with The Trade Desk and automate the data work between analytics insights and programmatic activation. Build workflows that connect measurement to media buying in minutes, not sprints.