Sync Apollo prospect data and engagement signals directly into The Trade Desk audience segments. Stop manually exporting contact lists, rebuilding audiences in spreadsheets, and losing signal between your outbound sales motion and programmatic ad campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When prospects engage with Apollo sequences or book meetings, automatically add them to suppression lists in The Trade Desk. Eliminate wasted ad spend on contacts already in active sales conversations. Keep suppression audiences updated in real time without manual list management.
Export Apollo account lists filtered by firmographics, technographics, and intent signals into The Trade Desk as seed audiences. Automatically refresh lookalike models as your ICP evolves in Apollo. Bridge the gap between sales intelligence and programmatic targeting strategy.
Write ad impression, click, and video completion data from The Trade Desk back into Apollo contact records. See which prospects have been exposed to your CTV or display campaigns before outbound outreach. Tailor sales messaging based on creative variants and channels prospects engaged with.
Combine Apollo email engagement and meeting data with The Trade Desk impression and conversion metrics. Track which accounts touched both outbound sequences and programmatic ads before converting. Build multi-touch attribution reports without stitching CSVs across platforms.
Monitor when key accounts hit impression frequency thresholds in The Trade Desk, then automatically enroll contacts from those accounts into personalized Apollo outreach sequences. Coordinate air cover and direct outreach without manual handoffs between paid and sales teams.
Push Apollo engagement scores and buying signals into The Trade Desk as custom audience segments with bid adjustments. Increase programmatic spend on accounts showing sales-qualified intent. Dynamically adjust ad strategy based on real-time outbound signals without platform-hopping.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Apollo and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Apollo's contact and account data structures alongside The Trade Desk's audience taxonomy, so you can move seamlessly between sales intelligence and programmatic activation.
Redbird maps Apollo contact fields, engagement scores, and list memberships to The Trade Desk's audience segment formats, UID2 identifiers, and bid modifier structures. The platform handles email hashing for PII compliance, resolves Apollo company domains to The Trade Desk advertiser IDs, and reconciles engagement metrics across both systems. No need to manually format CSVs, write custom scripts to match identifier formats, or rebuild audience definitions every time your segmentation logic changes.
faster audience builds vs. exporting Apollo lists and reformatting for Trade Desk uploads
Redbird can pull from Apollo and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Apollo or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Apollo into The Trade Desk, or from The Trade Desk back into Apollo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Apollo engagement event or The Trade Desk campaign milestone — Redbird handles the rest.
Fires when a prospect is added to a specific Apollo static or dynamic list.
Triggers when a contact reaches a defined engagement score or completes a sequence step.
Fires when a prospect schedules a meeting through Apollo's booking flow.
Enroll a contact into a specific Apollo email or call sequence.
Write data into a custom field on an Apollo contact record.
Add a new account to Apollo or update existing account-level fields and attributes.
Fires when a Trade Desk campaign delivers a specified number of impressions to a segment or account.
Triggers when CTR, conversion rate, or spend pacing deviates from targets in an ad group.
Fires when a user completes a conversion event tracked by a Trade Desk pixel.
Upload hashed identifiers to create or append a first-party audience segment.
Adjust bidding strategy or bid multipliers for specific audience segments or campaigns.
Build or update an exclusion audience to prevent ad delivery to specified contacts.
Sync Apollo sales intelligence with The Trade Desk programmatic campaigns in minutes. Stop manually coordinating outbound and paid strategies across disconnected platforms.