Automate the flow between your Amazon sales data and programmatic advertising campaigns. Stop manually exporting product performance reports, building audience segments in spreadsheets, and copying conversion data between platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically build and refresh first-party audience segments in The Trade Desk based on Amazon purchase behavior, order value, product category, and lifetime value. Keep your programmatic targeting in sync with actual buyer data without CSV exports or manual audience uploads.
Close the loop by sending Amazon order data, attributed SKUs, and conversion values back to The Trade Desk campaign line items. Enable true cross-channel attribution and optimize programmatic spend based on actual downstream sales performance, not just clicks or site visits.
Automatically exclude customers who recently purchased on Amazon from your Trade Desk retargeting campaigns. Sync purchase timestamps and product SKUs to build suppression lists that prevent over-targeting and improve campaign efficiency across display, video, and CTV.
Pause or reduce ad spend for products with low inventory or out-of-stock status in Amazon Seller Central. Automatically adjust Trade Desk line item budgets and flight schedules based on real-time inventory velocity and fulfillment capacity to avoid advertising unavailable products.
Merge Amazon order data, SKU-level revenue, and seller metrics with The Trade Desk impressions, spend, and audience performance. Generate unified dashboards that show true advertising ROI, product-level contribution margin, and channel efficiency without switching between platforms.
Monitor the correlation between Trade Desk campaign activity and Amazon order volume, conversion rates, or inventory depletion. Send Slack or email alerts when programmatic spend changes impact product ranking, Buy Box status, or fulfillment strain so teams can adjust quickly.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Seller Central and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Amazon Seller Central's marketplace data model and The Trade Desk's programmatic advertising structure, so you can connect sales performance to ad optimization without custom code.
Redbird natively understands Amazon's order schemas, SKU hierarchies, fulfillment statuses, and seller performance metrics alongside The Trade Desk's campaign structures, line item IDs, audience taxonomy, and conversion tracking pixels. Our AI handles field mapping between ASIN-level sales data and advertiser-level audience segments, matches product categories to ad group targeting, and transforms Amazon's timestamp formats into Trade Desk's attribution windows. No need to build custom ETL pipelines or maintain brittle API integrations.
faster than building custom pipelines between Amazon's Seller API and The Trade Desk's Management API
Redbird can pull from Amazon Seller Central and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Seller Central into The Trade Desk, or from The Trade Desk back into Amazon Seller Central. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Amazon Seller Central or The Trade Desk and automate downstream workflows across your advertising and e-commerce stack.
Trigger when a new order is created in Amazon Seller Central, including order ID, SKU details, customer segment, and order value.
Trigger when inventory quantity reaches zero or falls below a defined threshold for any SKU or ASIN.
Trigger when daily or weekly order volume for a product increases or decreases beyond a specified percentage threshold.
Retrieve order records, line items, fulfillment status, and customer data for a specific time period from Seller Central.
Pull current inventory levels, pricing, Buy Box status, and listing health for specified ASINs or SKUs.
Extract aggregated sales data, conversion rates, traffic sources, and advertising attribution from Seller Central reporting.
Trigger when a Trade Desk campaign or ad group reaches its end date or completes its scheduled run.
Trigger when The Trade Desk registers a conversion event from a pixel or server-side tracking integration.
Trigger when cumulative spend for a campaign, ad group, or line item surpasses a defined daily or lifetime budget cap.
Upload first-party data to build a new audience or refresh an existing segment with updated customer identifiers and attributes.
Modify daily or lifetime budget caps, pacing strategy, or bid amounts for specific line items in active campaigns.
Pull impressions, clicks, conversions, spend, and audience reach metrics for specified campaigns or date ranges from The Trade Desk.
Stop losing attribution signal between your Amazon sales and programmatic campaigns. Redbird AI syncs Amazon Seller Central and The Trade Desk so your advertising actually reflects what's selling and what's in stock.