Sync competitive intelligence with account data to power smarter prospecting. Stop manually cross-referencing competitor visitors, technographic signals, and keyword opportunities. Redbird AI automates the flow between your marketing analytics and sales intelligence platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When new accounts enter your ZoomInfo lists, automatically pull their Semrush domain analytics—organic rankings, traffic trends, and top keywords. Surface which prospects are investing in SEO and content, giving sales context for outreach timing and messaging.
Monitor competitor and prospect domains in Semrush for ranking volatility or new keyword wins. When significant changes occur, automatically update ZoomInfo intent scores and trigger sales workflows. Catch accounts during strategic shifts when they're most receptive to vendors.
Identify domains ranking for high-intent keywords in Semrush, then automatically enrich them with ZoomInfo firmographic and contact data. Create ready-to-work prospect lists based on actual search visibility, not just intent signals.
When ZoomInfo identifies companies installing specific technologies or tools, automatically add those domains to relevant Semrush competitor analysis projects. Track how technology adoption correlates with content strategy and paid search investment.
Combine ZoomInfo firmographics with Semrush advertising and organic performance data to create composite scores. Identify accounts with strong digital presence but weak rankings in your category—prime targets for competitive displacement.
Automatically compile reports showing which ZoomInfo accounts are exhibiting buying signals while their competitors gain or lose keyword visibility. Give revenue teams a unified view of market movement and account prioritization data.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Semrush and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands the relationship between search performance metrics and B2B buying signals—connecting competitive intelligence with account enrichment in context.
Redbird's AI natively understands Semrush's domain analytics schema—keyword positions, traffic estimates, backlink profiles, and ad spend—and matches it to ZoomInfo's firmographic, technographic, and intent data structures. The platform intelligently maps domain-level marketing signals to company records, enriches contact lists with competitive context, and routes insights based on threshold changes in rankings, traffic, or advertising activity. No manual field mapping or CSV exports required.
faster than exporting Semrush reports and manually enriching prospect lists
Redbird can pull from Semrush and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Semrush or ZoomInfo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Semrush into ZoomInfo, or from ZoomInfo back into Semrush. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Semrush or ZoomInfo—from keyword ranking shifts to new account matches—and take action across both platforms.
Trigger when tracked domains gain or lose positions for monitored keywords.
Fire when a domain's estimated traffic increases or decreases beyond defined limits.
Activate when Semrush identifies new referring domains or high-authority backlinks.
Automatically include new domains in Semrush position tracking or site audit projects.
Pull competitive keyword opportunities between your domain and specified competitors.
Fetch paid search budget and ad copy data for target domains.
Trigger when ZoomInfo detects buying intent signals for specified product categories.
Fire when accounts install or remove technologies tracked in ZoomInfo's technographic database.
Activate when companies meeting your ideal customer profile criteria appear in ZoomInfo.
Add verified email addresses, phone numbers, and org charts to company records.
Append revenue, employee count, industry classification, and location data to accounts.
Build new account segments based on combined criteria from multiple data sources.
See how Redbird AI connects Semrush competitive intelligence with ZoomInfo account data to automate prospect enrichment and accelerate your revenue team's workflow.