Sync behavioral intelligence from Adobe Analytics directly into ZoomInfo to identify high-intent accounts and prioritize outreach. Stop manually exporting visitor data, cross-referencing engagement metrics, and updating account scores across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically calculate engagement scores from Adobe Analytics page views, session depth, and conversion events, then write those scores directly to matching ZoomInfo company records. Sales teams see which accounts are actively researching before they reach out.
Monitor Adobe Analytics for specific page sequences, content downloads, or pricing page visits, then automatically flag those companies in ZoomInfo and initiate prospecting workflows. Connect digital behavior to sales action without manual handoffs.
Pull technographic data, company size, and industry classifications from ZoomInfo into Adobe Analytics to create behavioral segments based on company characteristics. Analyze how different firmographics engage with your digital properties.
Import ZoomInfo intent topics and surge data into Adobe Analytics as custom dimensions, enabling you to correlate third-party buying signals with on-site behavior. Understand which intent signals predict conversion and optimize campaigns accordingly.
Cross-reference Adobe Analytics visitor identification with ZoomInfo target account lists in real-time. When a priority account visits pricing, case studies, or product pages, automatically notify the account owner with engagement context.
Identify companies behind anonymous Adobe Analytics sessions that show strong engagement patterns, then automatically build prospecting lists in ZoomInfo with verified contacts at those companies. Convert behavioral intelligence into actionable sales targets.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics event schemas, eVars, props, and segment logic alongside ZoomInfo's contact, company, and intent data models — so you can automate between behavioral analytics and sales intelligence without custom code.
Redbird's AI maps Adobe Analytics visitor IDs, company identifiers, and custom event parameters to ZoomInfo company records, contact fields, and intent topics automatically. It understands how to match anonymous behavioral data to firmographic records, aggregate engagement metrics across sessions, and translate analytics segments into ZoomInfo filters. When schemas change or new custom events are added, Redbird adapts without breaking your workflows.
faster than exporting Adobe Analytics data, de-anonymizing visitors, and manually updating ZoomInfo records
Redbird can pull from Adobe Analytics and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or ZoomInfo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into ZoomInfo, or from ZoomInfo back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Adobe Analytics or ZoomInfo — from page views and conversions to intent surges and new contacts.
Trigger when a company's cumulative Adobe Analytics engagement score exceeds a defined threshold based on page views, time on site, or custom events.
Activate workflows when specific Adobe Analytics conversion events like demo requests, product trials, or content downloads occur.
Monitor when identified companies view specific high-intent pages tracked in Adobe Analytics, signaling buying interest.
Build Adobe Analytics segments using firmographic, technographic, or intent data pulled from ZoomInfo to enable behavior analysis by company characteristics.
Write ZoomInfo company information, industry classifications, or intent scores to Adobe Analytics custom variables for enhanced reporting.
Extract Adobe Analytics visitor cohorts meeting specific engagement criteria for import into ZoomInfo for prospecting and ABM targeting.
Trigger workflows when ZoomInfo detects buying intent signals or topic surges for companies in your target account list.
Activate when ZoomInfo identifies new decision-makers or contacts at companies you're tracking, enabling timely outreach coordination.
Monitor when ZoomInfo detects technology stack changes at target accounts, signaling potential buying windows or competitive displacement opportunities.
Write Adobe Analytics behavioral engagement metrics directly to ZoomInfo company records, giving sales teams visibility into digital activity.
Automatically add companies showing strong behavioral engagement in Adobe Analytics to specific ZoomInfo account lists for ABM campaigns.
Append Adobe Analytics engagement history, content interactions, and visit recency to ZoomInfo contact records for personalized outreach context.
See how Redbird AI syncs behavioral intelligence from Adobe Analytics with ZoomInfo's sales intelligence to power account-based strategies with real engagement data.