Automatically sync SEO performance, content metrics, and competitive intelligence from Semrush into Totango customer health scores and success workflows. Stop manually exporting rankings and traffic data to understand which customers are maximizing their digital presence.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Monitor organic traffic, keyword rankings, and domain authority metrics for each customer account in Semrush. Automatically update health scores in Totango when SEO KPIs decline, triggering proactive outreach from customer success teams before churn signals escalate.
Pull competitor analysis, share of voice, and industry positioning data from Semrush for each customer domain. Surface this context directly in Totango customer cards so CS teams understand relative market performance during QBRs and expansion conversations.
Track content publishing frequency, blog performance, and content ROI metrics from Semrush alongside feature usage data in Totango. Identify customers actively using content tools and correlate publishing activity with retention and expansion likelihood.
When Totango identifies a customer entering expansion or at-risk segments, automatically provision tailored Semrush tracking projects. Set up monitoring for relevant keywords, competitors, and site health checks aligned to the customer's lifecycle stage and success plan.
Merge Totango health scores, NPS data, and engagement metrics with Semrush traffic, rankings, and visibility trends. Build automated monthly or quarterly reports showing how customer digital marketing performance correlates with product adoption and retention outcomes.
When customers enter specific success plays in Totango—onboarding, optimization, renewal—automatically adjust Semrush monitoring configurations. Focus on relevant metrics like local SEO for new users or enterprise keyword sets for expansion accounts.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Semrush and Totango with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Semrush's marketing analytics schemas and Totango's customer success data models, intelligently mapping SEO metrics to health scoring frameworks without manual configuration.
Redbird automatically maps Semrush domain analytics, position tracking, site audit scores, and traffic analytics to Totango's custom attributes, health profiles, and success milestones. Our AI recognizes which SEO metrics matter for different customer segments—whether tracking local pack rankings for SMB customers or enterprise keyword portfolios for strategic accounts. No need to manually configure field mappings between organic visibility data and customer lifecycle stages.
faster than building custom ETL between Semrush API exports and Totango data imports
Redbird can pull from Semrush and Totango simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Semrush or Totango.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Semrush into Totango, or from Totango back into Semrush. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any SEO metric change in Semrush or customer lifecycle event in Totango—Redbird handles the rest.
Fires when tracked keywords fall outside target ranking ranges for a customer domain.
Triggers when month-over-month or week-over-week traffic declines exceed defined limits.
Activates when Semrush site crawls detect new high-priority technical issues or threshold breaches.
Provision new keyword monitoring projects or modify existing tracking configurations and competitor sets.
Generate custom reports pulling traffic, backlink, and visibility metrics for specific date ranges.
Apply categorical tags or custom fields to tracked domains based on performance tiers or customer attributes.
Fires when health scoring moves a customer between green, yellow, or red status bands.
Triggers when automated or manual enrollment adds customers to renewal, onboarding, or expansion programs.
Activates when feature usage, login frequency, or engagement scores cross defined adoption thresholds.
Write structured data to customer profiles including enrichment data, performance metrics, or external scores.
Add action items to customer success plans or modify task status, priority, and ownership.
Initiate email sequences, in-app messages, or task assignments through Totango's campaign engine.
Sync Semrush SEO data with Totango customer health workflows in minutes. Stop manually correlating marketing performance with customer success metrics—let Redbird automate the entire pipeline.