Connect Adobe Analytics and
Totango with AI

Stop manually exporting behavioral data and updating customer health scores in spreadsheets. Redbird AI syncs web and app engagement from Adobe Analytics directly into Totango, so customer success teams have real-time product usage and journey insights for every account.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync product usage events to customer health scores automatically

Flow Adobe Analytics custom events—feature usage, page views, session depth—directly into Totango health score calculations. Customer success teams get real-time product engagement metrics without waiting for engineering exports or manual data pulls.

Trigger success plays when engagement drops below segment thresholds

Monitor Adobe Analytics segment behavior and automatically launch Totango plays when key accounts show declining engagement. When visit frequency drops or feature usage slows, trigger outreach workflows before churn risk escalates.

Enrich Totango accounts with multi-channel attribution and journey data

Push Adobe Analytics campaign attribution, traffic sources, and conversion paths into Totango customer profiles. Give CS teams visibility into how customers discovered the product and which channels drive ongoing engagement for better expansion conversations.

Update Adobe Analytics segments when Totango lifecycle stage changes

Sync Totango lifecycle status, health scores, and renewal dates back to Adobe Analytics for marketing activation. Build audiences based on customer success data—target at-risk accounts with retention campaigns or champions with expansion messaging.

Report on product adoption metrics by customer cohort and success tier

Combine Adobe Analytics behavioral data with Totango success segments to generate adoption reports by customer tier, ARR band, or health score. See which features correlate with retention and where different cohorts get stuck in onboarding.

Archive behavioral trends for quarterly business reviews automatically

Extract Adobe Analytics usage trends, session analytics, and engagement patterns for specific Totango accounts and compile into QBR-ready reports. Surface the behavioral data CS teams need for renewal conversations without custom Analytics queries.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and Totango with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Adobe Analytics event schemas, segment logic, and attribution models alongside Totango's health score framework, success play structures, and account hierarchies.

AI that speaks both behavioral analytics and customer success workflows

Redbird maps Adobe Analytics custom events, eVars, and calculated metrics to Totango attributes, health score components, and touchpoint fields. The AI handles conversion data type differences between Analytics timestamps and Totango date fields, normalizes user identifiers across visitor IDs and Totango account records, and translates segment membership into dynamic account attributes. No manual field mapping or transformation scripts required.

Custom event mapping
Segment-to-attribute sync
Visitor-to-account resolution
Metric normalization
10×

faster than exporting Analytics data and uploading CSVs to Totango

No scheduled exports, SFTP transfers, or data warehouse intermediaries

Auto-generated reports

Redbird can pull from Adobe Analytics and Totango simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Totango.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into Totango, or from Totango back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in Adobe Analytics or customer success milestone in Totango.

Adobe Analytics
Triggers & Actions
Trigger

Segment membership changes

When an account enters or exits an Adobe Analytics behavioral segment based on usage patterns.

Trigger

Custom event threshold reached

When specific event counts cross defined thresholds—feature uses, page views, or conversions per account.

Trigger

Visit frequency drops below baseline

When session frequency for an account declines compared to historical averages or cohort benchmarks.

Action

Export segment data for account list

Pull behavioral metrics and segment membership for a specific set of Totango accounts on demand.

Action

Create calculated metric from Totango field

Build Adobe Analytics calculated metrics using customer success data like health scores or lifecycle stage.

Action

Update visitor profile attributes

Push Totango account-level data back to Adobe Analytics visitor profiles for segmentation and personalization.

Totango
Triggers & Actions
Trigger

Health score falls into risk zone

When a Totango health score drops below critical thresholds indicating churn risk or disengagement.

Trigger

Success play launched or completed

When automated plays start or finish for onboarding, adoption, renewal, or expansion workflows.

Trigger

Renewal date approaching milestone

When accounts reach 90, 60, or 30 days before contract renewal dates tracked in Totango.

Action

Update account attributes with usage metrics

Write Adobe Analytics engagement data—session counts, feature usage, journey metrics—to Totango account fields.

Action

Create or update health score components

Feed behavioral metrics from Adobe Analytics into specific Totango health score calculations automatically.

Action

Add notes with behavioral insights

Append timeline notes with Analytics-sourced engagement trends, adoption milestones, or usage anomalies.

Adobe Analytics
+
Totango

Ready to connect your stack?

Sync Adobe Analytics behavioral data with Totango customer success workflows in minutes. Give CS teams the product usage insights they need without engineering bottlenecks or manual exports.

Get started → Book a demo