Connect Apollo and
Totango with AI

Automate the handoff from prospect to customer. Redbird AI syncs sales engagement data from Apollo into Totango customer profiles, triggers success plays based on deal activity, and keeps your CS team ahead of new account onboarding—without manual exports or spreadsheet pivots.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Create Totango accounts from Apollo closed-won deals with full engagement history

When a deal closes in Apollo, automatically create the customer account in Totango with complete outbound engagement context—email opens, call notes, and key stakeholder contacts. CS teams start with the full sales story, not a blank slate.

Sync Apollo contact engagement into Totango health scores for buyer activity tracking

Push Apollo email opens, reply rates, and meeting attendance into Totango contact-level activity metrics. Surface when champion contacts go dark or new stakeholders engage during the customer lifecycle.

Trigger Apollo re-engagement sequences when Totango health scores drop below threshold

When a customer health score declines in Totango, automatically enroll key stakeholders in targeted Apollo outreach sequences. Proactively address churn risk with personalized executive check-ins or product adoption campaigns.

Enrich Totango accounts with Apollo firmographic data for segmentation and benchmarking

Continuously update Totango customer records with fresh Apollo company intelligence—employee count changes, technology stack updates, and funding rounds. Segment success motions by accurate firmographic attributes without manual data entry.

Alert sales on expansion opportunities flagged by Totango product usage patterns

When Totango detects power users, feature adoption spikes, or positive NPS scores, automatically create Apollo tasks for account executives to initiate expansion conversations. Route the right signals to the right rep with full context.

Build weekly reports correlating Apollo outbound velocity with Totango onboarding time-to-value

Automatically analyze how pre-sale engagement patterns from Apollo—sequence touchpoints, demo attendance, champion engagement—correlate with Totango onboarding completion rates and early health scores. Identify which sales motions set customers up for success.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Apollo and Totango with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Apollo's sales engagement schema and Totango's customer success data model—mapping contacts to accounts, sequences to touchpoints, and engagement signals to health scores without custom code.

AI that connects sales intelligence to customer success workflows

Redbird automatically maps Apollo contact records, engagement timestamps, and sequence activity to Totango account hierarchies, touchpoint histories, and health score calculations. The platform understands how to translate sales engagement metrics into customer success context—matching Apollo contacts to Totango users, converting email cadence data into lifecycle touchpoints, and routing deal metadata into customer attributes. No need to manually define field mappings or write transformation logic for every handoff scenario.

Contact-to-user matching
Engagement event normalization
Account hierarchy reconciliation
Health score attribute routing
10×

faster than exporting Apollo CSVs and uploading to Totango for each new customer cohort

No CSV exports, manual deduplication, or Totango bulk import formatting required

Auto-generated reports

Redbird can pull from Apollo and Totango simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Apollo or Totango.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Apollo into Totango, or from Totango back into Apollo. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automation from any sales event in Apollo or customer success milestone in Totango—Redbird connects both systems in real time.

Apollo
Triggers & Actions
Trigger

Contact added to sequence

Fires when a prospect is enrolled in an Apollo email or call sequence.

Trigger

Email reply received

Triggers when a contact replies to an Apollo outbound email.

Trigger

Contact stage changed to Customer

Activates when a contact's lifecycle stage updates to customer or closed-won status.

Action

Create or update contact

Add new contacts to Apollo or update existing records with fresh data.

Action

Add contact to sequence

Enroll a contact in a specific Apollo email or call cadence.

Action

Create task for account owner

Generate a follow-up task assigned to the contact's account executive in Apollo.

Totango
Triggers & Actions
Trigger

Health score drops below threshold

Fires when a customer account's health score falls below a defined level.

Trigger

Success plan milestone completed

Triggers when a customer completes an onboarding or adoption milestone.

Trigger

Renewal date approaching

Activates when a customer account enters a renewal window timeframe.

Action

Create or update account

Add new customer accounts to Totango or update existing account attributes.

Action

Add account to SuccessPlay

Enroll a customer in an automated success program or lifecycle campaign.

Action

Update health score attribute

Modify a specific health score component or engagement metric for an account.

Apollo
+
Totango

Ready to connect your stack?

Stop manually bridging sales and customer success. Sync Apollo engagement data into Totango, trigger success plays from deal activity, and give your CS team the full context from day one.

Get started → Book a demo