Sync SEO insights, competitive intelligence, and content performance from Semrush directly into The Trade Desk campaigns and audience strategies. Stop manually exporting keyword data, competitor analysis, and search trends to inform your programmatic media buys.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send converting keyword lists and search intent signals from Semrush to The Trade Desk as custom audience targeting parameters. Align programmatic display and video buys with proven organic search demand and competitive keyword gaps.
Pull competitor paid search spend, ad copy, and positioning data from Semrush and layer it into The Trade Desk campaign dashboards. Give media buyers full visibility into how programmatic tactics compare to competitor search strategies across channels.
Send The Trade Desk CTV, video, and display campaign performance metrics back to Semrush for content strategy analysis. Identify which programmatic creatives and messages correlate with organic search lifts and branded query volume.
Monitor competitor ranking changes, backlink spikes, and keyword position losses in Semrush and trigger alerts in The Trade Desk workflows. Enable rapid programmatic response to competitive market movements and search trend disruptions.
Extract high-performing content topics, landing page engagement metrics, and organic traffic segments from Semrush and push them as targetable audience signals in The Trade Desk. Build programmatic campaigns around proven content affinity and search behavior patterns.
Combine The Trade Desk CPM, conversion, and reach data with Semrush keyword ranking and visibility metrics in unified reporting. Identify where paid programmatic amplifies SEO gains or compensates for organic ranking losses across key topics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Semrush and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Semrush's competitive intelligence schemas and The Trade Desk's programmatic campaign structures, so your search insights flow directly into media activation without translation layers.
Redbird maps Semrush keyword difficulty scores, SERP feature data, traffic analytics, and competitor positioning reports to The Trade Desk's audience IDs, line item structures, and inventory targeting parameters. Our AI recognizes when a Semrush keyword cluster represents an addressable audience segment, when ranking volatility signals a programmatic opportunity, and how to structure search intent data as actionable targeting criteria. No manual CSV exports or schema guesswork required.
faster than exporting Semrush CSVs and manually building Trade Desk audiences
Redbird can pull from Semrush and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Semrush or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Semrush into The Trade Desk, or from The Trade Desk back into Semrush. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any keyword ranking change, competitor movement, campaign delivery event, or audience performance shift in either platform.
Fires when tracked keywords move up or down in SERPs beyond defined thresholds.
Triggers when competitor domains gain significant backlinks or estimated traffic increases.
Activates when keyword research tools identify new search terms meeting volume and difficulty criteria.
Pulls keyword sets with search volume, difficulty, intent type, and SERP feature data.
Extracts competitor paid search creative, messaging, and destination URLs from ad research tools.
Compiles organic traffic, engagement, and ranking data grouped by content themes or topics.
Fires when line items or campaigns are over- or under-delivering against flight goals.
Triggers when specific audience segments exceed or fall below defined CTR, conversion, or CPM benchmarks.
Activates when conversion events are recorded through The Trade Desk tracking pixels.
Builds new targetable audience segments or appends data to existing audience IDs.
Modifies campaign line item parameters including geo, inventory, frequency caps, or bidding algorithms.
Pulls impression, spend, conversion, and reach metrics segmented by creative assets or inventory sources.
Connect Semrush and The Trade Desk with Redbird AI to turn search intelligence into programmatic action. Stop rebuilding audiences manually and start automating the flow from keyword insights to media activation.