Sync Salesloft to The Trade Desk and turn sales engagement data into programmatic audiences automatically. Stop manually exporting prospect lists, building CSVs for retargeting, or reconciling ad spend with pipeline outcomes. Redbird AI keeps your DSP campaigns synced with real-time outbound activity.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically build and refresh The Trade Desk audience segments from Salesloft engagement signals — email opens, call connects, link clicks. Keep retargeting lists current as prospects move through cadences without manual exports or spreadsheet uploads.
Stop wasting ad spend on accounts already in your pipeline. When Salesloft opportunities reach closed-won or active demo stages, automatically add those contacts and accounts to The Trade Desk suppression segments to exclude them from future programmatic campaigns.
Identify Salesloft accounts with multiple touchpoints, high email engagement, and active call activity, then push them to The Trade Desk to seed lookalike modeling for connected TV and video campaigns. Scale outbound reach with programmatic precision based on real sales signals.
Monitor The Trade Desk campaign delivery at the account level and trigger Salesloft tasks or cadence adjustments when key prospects hit impression or engagement thresholds. Coordinate outbound timing with programmatic awareness to increase conversion rates.
Write back ad impression counts, video completion rates, and last-touch campaign details from The Trade Desk into Salesloft account and person records. Give reps visibility into which prospects have seen your ads before they pick up the phone.
Correlate The Trade Desk campaign performance metrics with Salesloft pipeline stages, opportunity values, and closed-won revenue. Automatically generate weekly reports showing which programmatic campaigns are driving qualified conversations and which audiences convert best through outbound.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesloft and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Salesloft's engagement schema and The Trade Desk's audience taxonomy, so you can sync sales activity with programmatic targeting without writing API code or managing audience file formats.
Redbird AI natively maps Salesloft person and account objects to The Trade Desk audience segments, UID2 identifiers, and first-party data uploads. Our AI understands cadence step completions, disposition codes, and engagement scores in Salesloft, then structures them as targetable or suppression audiences in The Trade Desk. No need to flatten nested activity records, hash email addresses manually, or reconcile identifier formats across platforms.
faster than exporting Salesloft lists and manually uploading to The Trade Desk audience manager
Redbird can pull from Salesloft and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesloft or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesloft into The Trade Desk, or from The Trade Desk back into Salesloft. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any engagement event in Salesloft or campaign activity in The Trade Desk, then take action across your entire stack.
Fires when a person finishes a specific step in a Salesloft cadence, including email sends, calls logged, or LinkedIn touches.
Triggers when an account's aggregate engagement score in Salesloft reaches a defined level based on opens, clicks, and replies.
Fires when a Salesloft opportunity moves to a new stage, such as qualified, demo scheduled, or closed-won.
Enrolls a contact into a specified Salesloft cadence with optional step offset and assignment rules.
Generates a Salesloft task assigned to the account owner with custom due date, priority, and description.
Writes data into Salesloft account custom fields, including ad exposure counts, campaign names, or engagement flags.
Fires when a new ad group or campaign in The Trade Desk begins serving impressions to targeted audiences.
Triggers when a specific audience segment reaches a defined impression or unique user count in The Trade Desk.
Fires when a tracked conversion event occurs in The Trade Desk, such as form submission, video completion, or site visit.
Creates or updates a first-party data segment in The Trade Desk with email hashes, device IDs, or UID2 tokens.
Appends account or contact identifiers to an existing The Trade Desk suppression segment to exclude from targeting.
Adjusts daily or lifetime budget for a The Trade Desk campaign or ad group based on external performance signals.
See how Redbird AI syncs Salesloft engagement data with The Trade Desk audiences in real time. Build smarter programmatic campaigns and close the loop between outbound sales and paid media.