Sync SEO insights directly into campaign orchestration and push marketing performance back to competitive intelligence. Stop manually exporting keyword data, switching between dashboards, and losing the connection between organic search strategy and campaign execution.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull keyword ranking positions and search volume trends from Semrush into Marketing Cloud contact attributes. Segment audiences based on organic search visibility and trigger personalized journeys when customers search for competitor terms or high-intent keywords in your category.
Send campaign open rates, click patterns, and journey completion metrics from Marketing Cloud into Semrush custom reports. Analyze which email content topics correlate with organic traffic spikes and identify keyword opportunities based on what messaging resonates with your audience.
Monitor keyword positions for Marketing Cloud campaign URLs in Semrush and automatically alert campaign managers when landing pages lose visibility. Surface technical SEO issues or competitor movements that could impact paid media or email campaign conversion rates before performance drops.
Pull competitor ad copy, keyword spend estimates, and PPC strategy changes from Semrush into Marketing Cloud data extensions. Adjust email frequency, messaging angles, or promotional timing when competitors increase search investment in your key product categories.
Combine Marketing Cloud journey metrics with Semrush organic rankings, backlink acquisition, and domain authority changes. Generate unified reports showing how email nurture campaigns influence branded search volume, content engagement drives organic visibility, and multi-channel orchestration impacts overall digital presence.
When new journeys or campaign sends go live in Marketing Cloud, automatically create corresponding keyword tracking projects in Semrush for campaign-specific URLs. Monitor how each major campaign influences search visibility for target keywords and track long-tail organic lift from promotional content.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Marketing Cloud and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Salesforce Marketing Cloud's data extension schemas, journey entry sources, and engagement tracking — plus Semrush's keyword databases, ranking reports, and competitive intelligence structures.
Redbird automatically matches Marketing Cloud contact keys and audience segment IDs with Semrush keyword lists and domain tracking projects. The platform understands journey send definitions, email engagement metrics, and data extension relationships alongside keyword positions, SERP features, backlink profiles, and competitor analysis datasets. It handles the schema mapping between Marketing Cloud's relational contact model and Semrush's search performance hierarchies without custom field configuration or manual ETL.
faster than exporting Semrush CSVs and uploading to Marketing Cloud data extensions
Redbird can pull from Salesforce Marketing Cloud and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Marketing Cloud into Semrush, or from Semrush back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Marketing Cloud or search intelligence change in Semrush.
Fires when a contact enters a specific journey or campaign canvas in Marketing Cloud.
Triggers when an email achieves target open rate, click rate, or conversion benchmarks.
Activates when specific contact attributes or campaign data extension records change.
Add search performance metrics to contact records or campaign tracking data extensions.
Enrich subscriber profiles with keyword intent scores, competitor engagement flags, or SEO health indicators.
Launch personalized journeys based on search ranking changes or competitive intelligence alerts.
Fires when tracked keywords move up or down in search results beyond threshold.
Triggers when Semrush identifies new competitors in organic or paid search results.
Activates when technical SEO problems are found on campaign landing pages or tracked domains.
Automatically set up search monitoring for campaign-specific URLs and target keyword lists.
Push Marketing Cloud campaign performance into Semrush analytics for unified reporting.
Expand competitive intelligence tracking based on Marketing Cloud audience behavior patterns.
Sync Salesforce Marketing Cloud with Semrush to close the gap between campaign orchestration and search performance. Stop losing the connection between what you email and what customers search for.