Sync Amazon Ads campaign performance into Salesforce Marketing Cloud to power cross-channel attribution and audience orchestration. Stop manually exporting ad metrics, reconciling spend data across platforms, or building custom API integrations to close the loop between Amazon advertising and your enterprise marketing stack.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow Sponsored Products and Sponsored Brands metrics—impressions, clicks, spend, ACOS, attributed sales—into Marketing Cloud data extensions. Power unified dashboards and attribution models that show how Amazon advertising drives customer acquisition alongside email, mobile, and other channels.
Create data extensions of customers who converted from Amazon Ads campaigns, enriched with product SKU, order value, and attribution window. Use these segments to trigger personalized post-purchase journeys, cross-sell campaigns, or lookalike audience strategies across email and mobile.
Sync high-value customer segments from Marketing Cloud—like cart abandoners, email engagers, or loyalty members—into Amazon DSP audiences. Retarget known customers with Sponsored Display ads on Amazon properties, closing the loop between owned and paid media.
Monitor Amazon Ads performance in real time and trigger Slack or email alerts when advertising cost of sale spikes above target for priority product campaigns. Include campaign ID, current ACOS, and spend pacing so teams can optimize bids or pause underperforming ad groups immediately.
Merge Amazon Ads conversion data with Marketing Cloud email and journey metrics to produce unified attribution reports. Show how Amazon advertising interacts with email touchpoints across the customer journey, identifying which channels drive first touch versus conversion assist.
Flow recent Amazon purchasers into Marketing Cloud suppression lists to prevent oversaturation and wasted send volume. Ensure customers who just bought via Sponsored Products don't receive redundant promotional emails, improving customer experience and reducing unsubscribe rates.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amazon Ads campaign structures and Salesforce Marketing Cloud data extensions, journey events, and contact models—so your teams can automate cross-platform workflows without custom code.
Redbird maps Amazon Ads campaign hierarchies—campaigns, ad groups, targeting types, keyword match types—to Marketing Cloud data extensions and contact attributes automatically. It normalizes Amazon's attributed sales, ACOS, and ROAS metrics alongside Marketing Cloud's engagement data, journey analytics, and conversion events. Redbird handles API pagination, rate limits, and field transformations across both platforms, so your marketing operations team doesn't need to build and maintain complex ETL pipelines or worry about schema drift when Amazon or Salesforce updates their APIs.
faster than building custom Amazon Ads to Marketing Cloud integrations with APIs
Redbird can pull from Amazon Ads and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Amazon Ads or Salesforce Marketing Cloud—campaign updates, audience changes, or performance thresholds—and automate actions across your stack.
Trigger when ACOS, ROAS, spend, or conversion rate crosses defined thresholds for Sponsored Products or Brands campaigns.
Trigger when Amazon Ads attributes a sale or add-to-cart event to a specific campaign, ad group, or keyword.
Trigger each day when Amazon Ads finalizes previous day's performance data for campaigns, placements, and targeting.
Adjust campaign daily budget or ad group bid amounts programmatically based on performance or external signals.
Automatically pause underperforming campaigns or reactivate high-ROAS campaigns based on defined rules or schedules.
Pull detailed performance metrics by campaign, ad group, keyword, ASIN, or placement for analysis and reporting.
Trigger when a subscriber enters a specific Marketing Cloud journey, such as welcome series, cart abandonment, or re-engagement.
Trigger on email opens, clicks, bounces, or unsubscribes to update contact status or activate downstream workflows.
Trigger when new rows are added or existing records updated in a Marketing Cloud data extension used for segmentation.
Write new data to contact records or data extension fields, such as Amazon conversion status or product purchase history.
Programmatically add or remove contacts from data extensions used to power journey entry, suppression, or targeting logic.
Fire a Journey Builder API event to inject contacts into specific journeys based on Amazon Ads behavior or conversion data.
Sync Amazon Ads with Salesforce Marketing Cloud to unify advertising and marketing automation data. Redbird handles the integration so your team can focus on cross-channel strategy and attribution.