Redbird AI syncs behavioral data from Adobe Analytics directly into Salesforce Marketing Cloud, so you can activate high-value segments without manual exports, stop rebuilding audiences across platforms, and automatically close the loop on campaign performance with real conversion data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push behavioral segments from Adobe Analytics into Salesforce Marketing Cloud as data extensions. Redbird keeps segment membership current so your journeys always target the right audiences without manual exports or CSV uploads.
Append engagement scores, product affinity, channel preferences, and custom eVars from Adobe Analytics to subscriber records in Marketing Cloud. Power personalization with real behavioral data instead of just email engagement metrics.
Push email sends, opens, clicks, and journey milestones from Marketing Cloud into Adobe Analytics as custom events. Track how email campaigns influence downstream conversions and build complete multi-touch attribution models.
Monitor Adobe Analytics segment sizes and automatically notify Marketing Cloud teams when audiences reach minimum viable sizes for campaigns. Trigger journey activations or update suppression lists based on real-time behavioral signals.
Detect purchase completions, subscription upgrades, or other conversion events in Adobe Analytics and automatically suppress those users from promotional journeys in Marketing Cloud. Prevent post-conversion marketing waste without manual list management.
Pass Marketing Cloud subscriber keys and campaign tracking parameters into Adobe Analytics visitor profiles. Analyze on-site behavior, cart abandonment rates, and content engagement by email campaign, journey, or segment to optimize messaging strategy.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics' classification hierarchies, segment logic, and event architecture alongside Marketing Cloud's data extension schemas, journey builder requirements, and contact model — so your behavioral data flows seamlessly into marketing activation.
Redbird maps Adobe Analytics segments, props, eVars, and calculated metrics to Marketing Cloud data extensions, contact attributes, and journey entry sources without custom code. The platform automatically handles classification exports, visitor ID reconciliation, and schema transformations that typically require data engineering. When behavioral definitions change in Analytics, Redbird updates downstream Marketing Cloud audiences automatically.
faster than exporting Adobe segments to CSV and uploading to Marketing Cloud
Redbird can pull from Adobe Analytics and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any behavioral event in Adobe Analytics or campaign milestone in Salesforce Marketing Cloud.
Trigger when a visitor enters or exits a specific Adobe Analytics segment.
Trigger when a purchase, subscription, or custom success event fires in Analytics.
Trigger when Adobe detects unusual spikes or drops in specific metrics or segments.
Create or update a Salesforce Marketing Cloud data extension with current segment members.
Send event properties, eVars, and classifications to Marketing Cloud as contact attributes.
Sync engagement scores, propensity metrics, or custom calculations to subscriber records.
Trigger when Marketing Cloud completes an email send to a subscriber or data extension.
Trigger when a contact enters, exits, or reaches a decision split in a journey.
Trigger when a subscriber opens, clicks, or converts from a specific email or campaign.
Send email interactions to Adobe Analytics as custom events with campaign tracking codes.
Add Marketing Cloud campaign or journey attributes as classifications in Adobe Analytics.
Pass subscriber IDs, campaign exposure flags, or test variants into Adobe Analytics visitor profiles.
Stop exporting Adobe Analytics segments manually and start activating behavioral audiences in Salesforce Marketing Cloud automatically. Redbird handles the complexity so your team can focus on optimization, not data plumbing.