Automate the handoff between marketing campaigns and sales outreach. Stop manually exporting lead engagement data, rebuilding lists in spreadsheets, or syncing campaign responses into cadences. Redbird keeps your marketing intelligence and sales execution in sync automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When contacts hit engagement thresholds in Marketing Cloud journeys—email clicks, form submissions, or content downloads—automatically add them to the right Salesloft cadence with full campaign context. Sales reaches out while leads are warm, with visibility into what sparked their interest.
Flow sales touch activity back into Marketing Cloud contact records to build complete engagement timelines. Marketing sees which accounts sales is actively working, call outcomes, and reply sentiment—enabling smarter nurture exclusions and coordinated account strategies.
Monitor Marketing Cloud journey activity for accounts already in Salesloft. When decision-makers from active opportunities open emails, attend webinars, or revisit pricing pages, trigger alerts in Salesloft or add follow-up tasks with campaign context for timely outreach.
Automatically compile reports showing which Marketing Cloud journeys are feeding Salesloft cadences, conversion rates from campaign touch to sales-accepted lead, and revenue influenced by each channel. Replace manual data pulls from both systems with scheduled intelligence.
Sync lists of contacts in active Salesloft cadences back to Marketing Cloud as exclusion segments. Prevent marketing emails from conflicting with personalized sales outreach, ensuring prospects receive coordinated messaging across teams.
When sales reps research accounts in Salesloft, surface historical Marketing Cloud engagement—past campaign participation, content preferences, and channel responsiveness. Give reps marketing intelligence without switching systems or requesting reports.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Marketing Cloud and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Marketing Cloud's journey builder data models and Salesloft's cadence and engagement schemas, mapping campaign context to sales workflows automatically.
Redbird interprets Marketing Cloud's contact event streams, journey entry and exit criteria, and engagement scoring models alongside Salesloft's cadence stages, activity logs, and account hierarchies. The AI recognizes when a journey step indicates sales-readiness, which engagement metrics matter for cadence prioritization, and how to merge marketing attribution with sales touch data. You describe the handoff logic in plain language—Redbird handles the data structure translation across both platforms.
faster than building Marketing Cloud SQL queries and Salesloft API scripts
Redbird can pull from Salesforce Marketing Cloud and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or Salesloft.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Marketing Cloud into Salesloft, or from Salesloft back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Marketing Cloud or sales activity in Salesloft—Redbird connects them both.
Trigger when a contact completes a journey step, exits a path, or hits a goal in Marketing Cloud.
Detect when a contact's cumulative opens, clicks, or sends crosses defined engagement scores.
Track when contacts move in or out of Marketing Cloud data extensions or filtered audiences.
Write Salesloft engagement data, cadence status, or call outcomes back into Marketing Cloud contact records.
Automatically exclude active sales prospects from marketing sends by updating Marketing Cloud suppression segments.
Inject contacts into nurture journeys when Salesloft cadences finish, opportunities stall, or follow-up tasks close.
Fire when a prospect enters any Salesloft cadence or specific high-priority sequences.
Trigger on sales activity outcomes—positive replies, meeting booked, not interested, or wrong contact dispositions.
Detect when accounts move between pipeline stages or when deal values update in Salesloft.
Add Marketing Cloud engaged contacts to Salesloft sequences with notes about which campaigns or content they interacted with.
Generate Salesloft tasks when Marketing Cloud signals buying intent—webinar attendance, pricing page visits, or demo requests.
Write Marketing Cloud engagement metrics and journey completion status into Salesloft account and person records.
Sync Salesforce Marketing Cloud and Salesloft in minutes, not weeks. Stop losing leads in the handoff between marketing campaigns and sales cadences—start automating with Redbird AI.